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Customer's perception is becoming more crucial for the banks to maintain their market shares, profitability and customer's loyalty under highly competitive market conditions. This paper studies the dimensions of customer's perception of the overall banking industry in Croatia, focusing on...
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Marketing which may give them a competitive advantage over other firms (their competitors) in the marketplace. This author … also do so at the expense of R&D and Marketing, thus risking the long-term competitive advantage of the firm. …
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