Sudharshan, D.; May, Jerrold H.; Shocker, Allan D. - In: Marketing Science 6 (1987) 2, pp. 206-207
Reply to commentaries (Dodson, J. A., J. B. Brodsky. 1987. Commentary. 202–203 and Johnson, R. M. 1987. Commentary. 204–205.) to authors' paper (Sudharshan, D., J. H. May, A. D. Shocker. 1987. A simulation comparison of methods for new product location. 182–201.).