The objective of this study was to determine whether simple, low/no-cost, and choice-preserving interventions in school lunchrooms lead students to consume more fruits, vegetables, and fewer starchy sides. To test the total lunchroom makeover concept, we conducted the experiment in two separate...

In the context of food, convenience is generally associated with less healthy foods. Given the reality of present-biased preferences, if convenience was associated with healthier foods and less healthy foods were less convenient, people would likely consume healthier foods. This study examines...

Laddering interviews indicate that a leading reason younger children do not select fruit is because braces and small mouths make it difficult to eat. Older children – especially females – avoid it because it is messy and makes them look unattractive when eating it. One solution for both sets...

How would a possible food safety scare influence food consumption? Using techniques from experimental psychology, a study of 103 lunchtime participants suggests that a food scare--avian influenza--would decrease consumption of the affected food by 17% if the subjects believed it was naturally...

Purpose The purpose of this paper is to determine if the level of payment required for consumption changed the relationship between a consumer’s overall evaluation of a hedonic consumption experience and the evaluation of first, middle, last piece and peak consumption experiences....

As with other technologies, adoption of Bt seed requires technology specific knowledge. Growing secondary pest populations have slowly eroded the benefits of Bt technology in China. We illustrate the effects of introducing Bt technology among farmers with an imperfect knowledge of secondary pest...

We use a generalized Bayesian updating model to estimate the impact of health information appearing in the popular media on the consumption of eggs. Our model allows media publications with differing circulation numbers to have differing effects. Further, we explore the possible effects of...