Purpose – New measures in marketing are invariably created by using a psychometric approach based on Churchill's “scale … of Marketing ( JM ) that introduce new constructs and measures are criticized and corrected from the C‐OAR‐SE perspective … marketing. Originality/value – C‐OAR‐SE is completely original and Rossiter's updated version should be followed. C‐OAR‐SE is …

Purpose – This paper aims to respond to John Rossiter's call for a “Marketing measurement revolution” in the current … issue of EJM , as well as providing broader comment on Rossiter's C‐OAR‐SE framework, and measurement practice in marketing …. Findings – The authors find that much of Rossiter's diagnosis of the problems facing measurement practice in marketing and …

researchers in marketing research in recent years using a threshold citation analysis. Design/methodology/approach – The threshold … citation analysis counts the number of times a research work is cited by articles published in a set of elite marketing … measure influence and is unique in the ranking of marketing research. The threshold citation analysis incorporates the quality …

and analysed using Repeated Measure ANOVA and MANOVA. Findings – Ambush marketing disclosure is associated with lower … effects of ambush marketing. This study is the first to draw an analogy with corrective advertising to test and demonstrate …

Purpose – Latent constructs represent the building blocks of marketing theory. The purpose of this paper is to provide … marketing researchers with a practical procedure for writing construct definitions. Design/methodology/approach – The paper … reviews important contributions to construct definition in the literature from marketing, management, psychology and the …

Purpose – Structural equation modelling (SEM) is a method that is very frequently applied by marketing and business … thought that the quality of the new advances in marketing and business theory depends, in part, on how well SEM is applied …‐based papers and 472 applications, i.e. all the SEM‐based studies published in four leading marketing journals during the period …

saliency of this interface to corporate marketing scholars and practitioners alike. Design/methodology/approach – This article … domain of corporate marketing, this study confirms the extant literature, which suggests that, in addition to comprehending … implications – Within corporate marketing contexts, organisations should be mindful of the critical importance of the corporate …

outcomes of consumer perceptions on issues pertaining to the unethical marketing behavior of firms. It specifically … ideology and his/her perceptions regarding the unethical marketing behavior of firms; the effect of perceived unethical … marketing behavior on trust in firms; and the moderating role of gender, age, and education of the consumer. Design …

been largely neglected in marketing. Existing literature exploring spirituality has suggested consumers in this area can … contributions. First, consumption of spirituality in marketing is under researched. The current research found that individuals did …