East Europeans are asking for know‐how, particularly marketing know‐how. At this moment in time, do we have confidence … in our understanding of the role of marketing in both its micro and macro dimensions? Has what we have defined as the … marketing concept relevance to economies in transition, indeed is the marketing concept, rooted as it is in the model of Anglo …

Examines the development of marketing in the public service and presents a short discussion of the growth of marketing … in public service organizations over the last 20 years. A critical analysis of marketing as applied to the public service … how an approach to marketing that is appropriate to the public service might be developed. This implies not so much the …

An essential component of the marketing audit of an enterprise is the quality of the organization itself. Without an … effective structure for planning, selecting, executing and controlling marketing decisions there is a risk that competitive … advantage is sacrificed. Outlines a new method for analysing the structure of marketing decision making within a business …

Based on an analogy with a recently revived film of The Benny Goodman Story , draws some marketing‐related parallels …

The current paradigm of time in the marketing literature is one where time is linear, quantifiable and predominantly … compression and the speeding‐up of activities are a current feature of both consumer and industrial marketing. Discusses other …

a role in determining the success or failure of a firm′s export marketing activities. However, most of this research has …

within the marketing discipline.  …

qualitative study which identifies many marketing and non‐marketing uses of advertising by young Scottish adults. Argues that this …

Analyses traditional management marketing information systems (MkIS) as well as the more operational day‐to‐day sales … and marketing process‐oriented MkIS, by the type of use and organizational position of users. Presents a framework … relating MkIS to other organizational IS, based on marketing management processes which facilitate the search for ew …