ENGLISH ABSTRACT:Marketing practitioners and academics are increasingly applying the concepts and techniquesof products or services branding to the branding of destinations. To date, most of thesestudies focussed on using product and services branding concepts for branding destinationson the...

The successful and peaceful political transition in South Africa is regarded as a great accomplishment for its people. Unfortunately, democracy was not accompanied by economic growth and policies that could lead to a meaningful quality of life and an acceptable standard of living for all the...