Pofahl, Geoffrey M.; Richards, Timothy J. - In: American Journal of Agricultural Economics 91 (2007) 2, pp. 402-415
We contribute to the literature on new product valuation by presenting a model of new product introduction based on the distance metric (DM) approach of <xref ref-type="bibr" rid="R32">Pinkse, Slade, and Brett (2002)</xref>. Models based on the DM approach are capable of dealing with highly differentiated food categories that are...