This paper considers how companies use their own mass communication media to create, with the aid of metaphors, a legitimizing image of their practices. The analysis is based on the example of two banks, both of which undertook massive staff and cost reductions between 2001 and 2003. Downsizing...

Wie stehen die Menschen in Deutschland zur Mitbestimmung? Aus vielen Untersuchungen ergibt sich, dass die Deutschen die Mitbestimmung sehr positiv bewerten. Doch klassische Einstellungsbefragungen unterstellen, dass die Befragten dasselbe unter "Mitbestimmung" verstehen, und bergen die Gefahr,...

This paper considers how companies use their own mass communication media to create, with the aid of metaphors, a legitimizing image of their practices. The analysis is based on the example of two banks, both of which undertook massive staff and cost reductions between 2001 and 2003. Downsizing...