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Werbung, Geschichte, Werbewirkung, Anzeige, History Claims, Brand, Heritage, History, Advertising …Though history claims have already been analysed, rarely anything is known about the usage of claims in Ads and their …, published within six years. More than eight percent of the advertisements contain at least one history claim, which shows an …
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The debt crisis in Greece has sparked lively debates about the origins of the crisis and policy measures to be adopted in order to fix it. The authors offer the first original and comprehensive narrative on Greece
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The violent fluctuations of the Japanese yen through the 1980s and 1990s have played a critical role in Japan's economic decline. Brendan Brown highlights the causes of the yen's bizzare behaviour, and analyses the consequences for the Japanese and global economies. Through this analysis he...
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Maritime transport has been the main driver of trade growth, and the emergence and development of a global economy. This collection of essays from distinguished economists and historians takes an international and comparative perspective, covering topics ranging from technological advance and...
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Electronics is an ever-changing field with an entrepreneurial spirit and a rich history, populated by some of the world … Nokia started in the timber business; the history of inventors like J.C. Bose, a pioneer in radio communication (who … never heard of. This all-encompassing book not only explores the vibrant history of electronics, it uses case studies to …
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