This volume was prepared by Benedikt Siegler while working at the Center for the Economics of Education of the Ifo Institute. It was completed in June 2014 and accepted as a doctoral thesis by the Department of Economics at the University of Munich (LMU) in November 2014. The thesis includes...

This volume was prepared by Jens Ruhose while he was working at the Ifo Institute. It was completed in December 2014 and accepted as a doctoral thesis by the Department of Economics at the University of Munich. It includes four self-contained chapters that contribute to the understanding of the...

The Customer Trap shows that giving power to a customer who violates "the ten percent rule" sets a company up for ruin. Yet, when presented with the opportunity to push more sales through large customers, most decision-makersjump at the chance. As a result, marketing has come to resemble a...