random surveys of consumers from the southeast of England ( N =265), the northeast of Brazil ( N =310) and mainland China ( N …

retailer entering the moderate brand market in China. Design/methodology/approach – A number of recent studies focusing on the … retailers operating and/or intending to operate in China is formulated. Findings – The emergence of the Chinese market is … strategies for US investors entering into China. It combines carefully studied opinions and viewpoints of experienced observers …

Purpose – To provide marketing and managerial insights to western companies selling denim jeans in China, specifically …

successful in markets of Mainland China. Practical implications – Taiwan's luxury fashion brand experience is a window into China …'s new luxury goods market. The current market in China for luxury goods includes 1.7 billion consumers with sales totaling … high‐quality luxury goods will originate from these same cultural values in China. Purpose – The paper provides useful …

UK and China to identify the key issues in quality and communication management. Design … fashion supply chain organisation and management between the UK and China attention should be focused on improvement of three …

's Republic of China (China). Design/methodology/approach – A quantitative analysis and comparative methods were used for this … implications for fashion practitioners to develop their product and business in China.  …

– The research findings can help fashion retailers to understand better the needs of STP travelers from mainland China. Some …

are from the 2006 edition of an annual survey called the “China's New Rich Study”. The respondents form a representative … sample of affluent consumers, 18 to 45 years old, residing in China's 12 largest cities. A psychographic segmentation … affluent urban Chinese consumers. Strategies for marketing luxury fashion goods to promising target markets in China are …

Purpose – China, Japan, and the USA represent three of the world's most important teen apparel markets. The purpose of …/methodology/approach – Respondents include public high school students between 14 and 17 years of age from the nations of China, Japan and the USA …