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Exploring social media engagement behaviors in the context of luxury brands

Pentina, Iryna; Guilloux, Véronique; Micu, Anca Cristina - In: Journal of advertising : official publication of the … 47 (2018) 1, pp. 55-69

Persistent link: https://www.econbiz.de/10011848773

Exploring effects of source similarity, message valence, and receiver regulatory focus on yelp review persuasiveness and purchase intentions

Pentina, Iryna; Bailey, Ainsworth Anthony; Zhang, Lixuan - In: Journal of marketing communications 24 (2018) 2, pp. 125-145

Persistent link: https://www.econbiz.de/10011852934

Exploring factors influencing US millennial consumers' use of tap-and-go payment technology

Bailey, Ainsworth Anthony; Pentina, Iryna; Mishrab, … - In: The international review of retail, distribution and … 30 (2020) 2, pp. 143-163

Persistent link: https://www.econbiz.de/10012209856

Branding in the era of Web 2.0 (and beyond)

Taylor, David (ed.); Pentina, Iryna (ed.) - 2017

Persistent link: https://www.econbiz.de/10011777341

Mobile payments adoption by US consumers : an extended TAM

Bailey, Ainsworth Anthony; Pentina, Iryna; Mishra, Aditya; … - In: International journal of retail & distribution management 45 (2017) 6, pp. 626-640

Persistent link: https://www.econbiz.de/10011747851

Is more less, or is less more? : social media's role in increasing (and reducing) information overload from news sources

Taylor, David; Pentina, Iryna - In: The dark side of social media : a consumer psychology …, (pp. 147-175). 2018

Persistent link: https://www.econbiz.de/10011740534

Message and source characteristics as drivers of mobile digital review persuasiveness : does cultural context play a role?

Pentina, Iryna; Basmanova, Oksana; Sun, Qin - In: International journal of internet marketing and … 11 (2017) 1, pp. 1-21

Persistent link: https://www.econbiz.de/10011741662

Differences in Characteristics of Online versus Traditional Students: Implications for Target Marketing

Pentina, Iryna; Neeley, Concha - In: Journal of Marketing for Higher Education 17 (2006) 1, pp. 49-65

<title>ABSTRACT</title> This study provides insight for educators and administrators into differences between students enrolled in Web-based and traditional classes as online learning enters the growth stage of its product life cycle. We identify characteristics that differentiate online students from those...

Persistent link: https://www.econbiz.de/10010972933

Performance Implications of Online Entry Timing by Store-Based Retailers: A Longitudinal Investigation

Pentina, Iryna; Pelton, Lou E.; Hasty, Ronald W. - In: Journal of retailing 85 (2009) 2, pp. 177-193

Persistent link: https://www.econbiz.de/10008259746

Drivers and Outcomes of Brand Relationship Quality in the Context of Online Social Networks

Pentina, Iryna; Gammoh, Bashar; Zhang, Lixuan; Mallin, … - In: International journal of electronic commerce : IJEC 17 (2013) 3, pp. 63-86

Persistent link: https://www.econbiz.de/10010094283