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Consumer behaviour
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Spears, Nancy
71
Pentina, Iryna
46
Amos, Clinton
13
Ketron, Seth
9
Yazdanparast, Atefeh
8
Blankson, Charles
7
Paswan, Audhesh K.
6
Van Steenburg, Eric
6
Zhang, Lixuan
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5
Germain, Richard
5
Bailey, Ainsworth Anthony
4
Hasty, Ronald W.
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Koh, Anthony C.
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Strutton, David
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Sun, Qin
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Journal of consumer behaviour : an international research review
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Journal of advertising : official publication of the American Academy of Advertising
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Psychology & marketing
6
International journal of internet marketing and advertising : IJIMA
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5
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4
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ECONIS (ZBW)
58
OLC EcoSci
32
Other ZBW resources
16
BASE
7
RePEc
2
USB Cologne (EcoSocSci)
1
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31
Exploring social media marketing strategies in SMEs
Pentina, Iryna
;
Koh, Anthony C.
- In:
International journal of internet marketing and …
7
(
2012
)
4
,
pp. 292-310
Persistent link: https://www.econbiz.de/10010096199
Saved in:
32
Adoption of social networks marketing by SMEs : exploring the role of social influences and experience in technology acceptance
Pentina, Iryna
;
Koh, Anthony C.
;
Le, Thuong T.
- In:
International journal of internet marketing and …
7
(
2012
)
1
,
pp. 65-82
Persistent link: https://www.econbiz.de/10009850636
Saved in:
33
Exploring effects of online shopping experiences on browser satisfaction and e-tail performance
Pentina, Iryna
;
Amialchuk, Aliaksandr
;
Taylor, David George
- In:
International journal of retail & distribution management
39
(
2011
)
10
,
pp. 742-759
Persistent link: https://www.econbiz.de/10009329212
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34
The Freegan phenomenon: anti-consumption or consumer resistance?
Pentina, Iryna
;
Amos, Clinton
- In:
European journal of marketing : EJM
45
(
2011
)
11
,
pp. 1768-1779
Persistent link: https://www.econbiz.de/10009797169
Saved in:
35
Performance Implications of Online Entry Timing by Store-Based Retailers: A Longitudinal Investigation
Pentina, Iryna
;
Pelton, Lou E.
;
Hasty, Ronald W.
- In:
Journal of retailing
85
(
2009
)
2
,
pp. 177-194
Persistent link: https://www.econbiz.de/10008889576
Saved in:
36
Plagiarism: What Don't They Know?
Voelker, Troy A.
;
Love, Leonard G.
;
Pentina, Iryna
- In:
Journal of education for business
87
(
2012
)
1
,
pp. 36-42
Persistent link: https://www.econbiz.de/10009817379
Saved in:
37
Friend, mentor, lover : does chatbot engagement lead to psychological dependence?
Xie, Tianling
;
Pentina, Iryna
;
Hancock, Tyler
- In:
Journal of service management
34
(
2023
)
4
,
pp. 806-828
Persistent link: https://www.econbiz.de/10014338206
Saved in:
38
Consumer-machine relationships in the age of artificial intelligence : systematic literature review and research directions
Pentina, Iryna
;
Xie, Tianling
;
Hancock, Tyler
;
Bailey, …
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1593-1614
Persistent link: https://www.econbiz.de/10014338308
Saved in:
39
Inclusive advertising for a better world
Viglia, Giampaolo
;
Tsai, Wanhsiu Sunny
;
Das, Gopal
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 643-646
Persistent link: https://www.econbiz.de/10014422127
Saved in:
40
Understanding the roles of risk and trust in the context of collaborative consumption : a test of competing models
Zhang, Lixuan
;
Yang, Hongwei Chris
;
Pentina, Iryna
- In:
Journal of customer behaviour
20
(
2021
)
1/2
,
pp. 25-50
Persistent link: https://www.econbiz.de/10014424073
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