Similar Search Results

The strategic role of corporate online references : building social capital through signaling in business networks

Tóth, Zsófia; Naudé, Peter; Henneberg, Stephan C.; … - In: Journal of Business & Industrial Marketing 36 (2020) 8, pp. 1300-1321

Purpose: This paper aims to conceptualize corporate reference management as a strategic signaling activity in business networks. While research has extensively outlined how firms develop and maintain social capital through business-to-business (B2B) relationships, less is known about how they...

Persistent link: https://www.econbiz.de/10012412481

Complaint management expectations : an online laddering analysis of small versus large firms

Henneberg, Stephan C.; Gruber, Thorsten; Reppel, Alexander - In: Industrial marketing management : the international … 38 (2009) 6, pp. 584-598

Persistent link: https://www.econbiz.de/10003889402

Configuration theory assessment of business relationship strategies : conceptual model and hypothesis development

Zaefarian, Ghasem; Naudé, Peter; Henneberg, Stephan - In: Journal of customer behaviour 9 (2010) 3, pp. 299-316

Persistent link: https://www.econbiz.de/10008697903

Complaint resolution management expectations in an asymmetric business-to-business context

Gruber, Thorsten; Henneberg, Stephan; Ashnai, Bahar; … - In: The journal of business & industrial marketing 25 (2010) 5, pp. 360-371

Persistent link: https://www.econbiz.de/10008655577

Supplier relationship management in the construction industry : the effects of trust and dependence

Jiang, Zhizhong; Henneberg, Stephan; Naudé, Peter - In: The journal of business & industrial marketing 27 (2012) 1, pp. 3-15

Persistent link: https://www.econbiz.de/10009511277

The importance of trust vis-à-vis reliance in business relationships : some international findings

Jiang, Zhizhong; Henneberg, Stephan; Naudé, Peter - In: International marketing review 28 (2011) 4, pp. 318-339

Persistent link: https://www.econbiz.de/10009305330

An empirical investigation of network-oriented behaviors in business-to-business markets

Thornton, Sabrina C.; Henneberg, Stephan; Naudé, Peter - In: Industrial marketing management : the international … 49 (2015), pp. 167-180

Persistent link: https://www.econbiz.de/10011374562

A cross-cultural comparison of business complaint management expectations

Henneberg, Stephan; Gruber, Thorsten; Reppel, Alexander; … - In: Journal of marketing theory and practice 23 (2015) 3, pp. 254-271

Persistent link: https://www.econbiz.de/10011312662

Services networks : concept and research agenda

Henneberg, Stephan; Gruber, Thorsten; Naudé, Peter - In: Industrial marketing management : the international … 42 (2013) 1, pp. 3-8

Persistent link: https://www.econbiz.de/10009734106

Assessing the strategic fit between business strategies and business relationships in knowledge-intensive business services

Zaefarian, Ghasem; Henneberg, Stephan; Naudé, Peter - In: Industrial marketing management : the international … 42 (2013) 2, pp. 260-272

Persistent link: https://www.econbiz.de/10009734941