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This study reports the results of a study of Management Innovation of Taiwanese businesses in China. Over 800 questionnaires were sent out to the Taiwanese owners/managers in Kun-Shan City, China, with 260 valid responses included in the study. Four relationships were examined in the study: the...
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This article reports the results of a study of customer knowledge management (CKM) of Taiwanese service businesses in China. Over 600 questionnaires were sent out to the Taiwanese directors and staff in 150 Taiwanese service businesses in Kun-Shan City, China, with 322 valid responses included...
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Reputation is key in the management in tourism industry. In other words, a company should present favorable corporate image to enhance the trust of the customers and further induce the purchase intention and behaviors so as to enhance the sustainable management of tourism businesses....
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In face of the rapidly changing market, a micro-enterprise could keep its ability for quick adaptation and create more core value. Small and medium enterprises present the majority among the enterprises in Taiwan, showing the importance of micro-enterprises in the economic development in Taiwan....
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