Purpose – The purpose of this paper is to outline a conceptual framework for the institutional preconditions for media work and how organizations establish these conditions. Design/methodology/approach – The work concurs with the stream of scholars who use social theory as their...

Introduction: Applying social theory to public relations / Øyvind Ihlen and Betteke van Ruler -- On Beck : risk and sub-politics in reflexive modernity / Magnus Fredriksson -- On Berger : a social constructionist perspective on public relations and crisis communication / Mats Heide -- On...