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Users' consumption of healthca...
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Subject
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Krankenhaus
13,274
Online-Marketing
13,116
Internet marketing
13,001
Hospital
12,038
Social Web
5,896
Social web
5,889
Consumer behaviour
4,801
Konsumentenverhalten
4,795
Gesundheitsversorgung
3,103
Health care
3,103
Deutschland
2,937
Germany
2,557
Gesundheitswesen
2,262
Electronic Commerce
2,212
Werbewirkung
2,162
Advertising effects
2,151
Health care system
2,117
E-commerce
2,061
Dienstleistungsqualität
2,033
Online-Handel
2,033
Online retailing
2,030
Service quality
2,025
USA
1,897
Beziehungsmarketing
1,853
Relationship marketing
1,845
Advertising
1,841
Werbung
1,840
United States
1,837
Viral marketing
1,777
Virales Marketing
1,775
Markenführung
1,658
Brand management
1,657
Theorie
1,531
Theory
1,522
Internet
1,484
Patienten
1,382
Patients
1,379
Multimedia
1,331
Marketingmanagement
1,241
Marketing management
1,222
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Undetermined
9,846
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5,765
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Article
17,969
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10,836
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158
Other
11
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14,583
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14,583
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2,853
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2,853
Graue Literatur
2,291
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2,291
Working Paper
1,775
Arbeitspapier
1,670
Hochschulschrift
1,034
Thesis
687
Collection of articles of several authors
670
Sammelwerk
670
Aufsatzsammlung
486
Case study
414
Fallstudie
414
Ratgeber
259
Guidebook
244
Konferenzschrift
233
Lehrbuch
206
Conference paper
186
Konferenzbeitrag
186
Dissertation u.a. Prüfungsschriften
183
Textbook
148
Bibliografie enthalten
139
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139
Amtsdruckschrift
124
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124
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112
research-article
101
Statistik
77
Collection of articles written by one author
67
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67
Handbuch
67
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67
Advisory report
52
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52
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50
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47
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34
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English
23,153
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5,091
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528
French
109
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26
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23
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20
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16
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16
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14
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11
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7
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6
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4
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2
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2
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2
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2
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2
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1
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1
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1
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1
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Siciliani, Luigi
93
Gaynor, Martin
79
Augurzky, Boris
78
Propper, Carol
46
Kreutzer, Ralf T.
45
Kessler, Daniel P.
43
Vogt, William B.
43
Schreyögg, Jonas
39
Straume, Odd Rune
39
Gravelle, Hugh
38
Town, Robert J.
37
Zapp, Winfried
37
Dranove, David
36
Eiff, Wilfried von
36
Gruber, Jonathan
36
Milcent, Carine
36
Tucker, Catherine
36
Wirtz, Bernd W.
36
Fleßa, Steffen
35
Goldfarb, Avi
35
Demeulemeester, Erik
34
Gowrisankaran, Gautam
32
Helmig, Bernd
32
Skiera, Bernd
32
David, Guy
29
Huckman, Robert S.
29
Street, Andrew
29
Wasem, Jürgen
29
Dwivedi, Yogesh Kumar
28
Chandra, Amitabh
27
Law, Chun Hung Roberts
27
Wilbur, Kenneth C.
27
Kollmann, Tobias
26
Kuchinke, Björn A.
26
Van Reenen, John
26
Chaffey, Dave
25
Wübker, Ansgar
25
Capps, Cory S.
24
Horwitz, Jill R.
24
Pilny, Adam
24
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All
National Bureau of Economic Research
255
Springer Fachmedien Wiesbaden
143
IGI Global
77
W. Kohlhammer GmbH
31
Economics Research, World Bank Group
21
MWV Medizinisch Wissenschaftliche Verlagsges. mbH & Co. KG
21
OECD
21
Information Resources Management Association
17
Deutschland / Statistisches Bundesamt
16
Verlag Dr. Kovač
16
World Bank Group
16
Springer-Verlag GmbH
15
Springer Gabler <Firma>
14
Books on Demand GmbH <Norderstedt>
11
Haufe-Lexware GmbH & Co. KG
11
American Marketing Association
9
Deutscher Dialogmarketing Verband
9
Monopolkommission
9
Rheinisch-Westfälisches Institut für Wirtschaftsforschung
9
eSocialSciences
9
Deutschland
8
Deutschland <Bundesrepublik> / Statistisches Bundesamt
8
Fachvereinigung der Verwaltungsleiter Deutscher Krankenanstalten
8
Fraunhofer-Institut für Systemtechnik und Innovationsforschung
8
Universität Mannheim
8
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
8
epubli GmbH
8
Deutsches Krankenhausinstitut
7
Deutschland / Bundeswehr / Universität München / Lehrstuhl für Allgemeine Betriebswirtschaftslehre, insbes. Öffentliche Verwaltungen und Öffentliche Unternehmen
7
MITP Verlags-GmbH & Co. KG
7
Nomos Verlagsgesellschaft
7
Peter Lang GmbH
7
Technische Universität Braunschweig
7
Association of University Programs in Health Administration
6
De Gruyter Oldenbourg
6
Ekonomiska forskningsinstitutet <Stockholm>
6
Mediengruppe Oberfranken - Fachverlage GmbH & Co. KG
6
Organisation for Economic Co-operation and Development
6
RWI - Leibniz-Institut für Wirtschaftsforschung
6
Robert Bosch Stiftung
6
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Published in...
All
Journal of business research : JBR
358
International journal of hospitality management
277
Health care management review : HCM review
260
NBER working paper series
254
SpringerLink / Bücher
224
International journal of internet marketing and advertising : IJIMA
207
Health care management science
205
Working paper / National Bureau of Economic Research, Inc.
205
NBER Working Paper
200
Journal of health organization and management
192
Journal of retailing and consumer services
192
Journal of health economics
188
Management science : journal of the Institute for Operations Research and the Management Sciences
156
European journal of operational research : EJOR
148
Health economics
143
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
135
International journal of contemporary hospitality management
128
International journal of advertising : the review of marketing communications
119
Springer eBook Collection
118
Tourism management : research, policies, practice
118
Journal of marketing communications
117
Journal of advertising research
116
The European journal of health economics : HEPAC ; health economics in prevention and care
115
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Krankenhausmanagement : Strategien, Konzepte, Methoden
112
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
110
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
109
Technological forecasting & social change : an international journal
103
Information systems research : ISR
98
International journal of electronic marketing and retailing : IJEMR
94
Journal of hospitality marketing & management
85
Discussion paper series / IZA
80
Cogent business & management
79
Journal of promotion management : innovations in planning and applied research
79
Health marketing quarterly
78
Journal of internet commerce
78
Industrial marketing management : the international journal for industrial and high-tech firms
74
Electronic commerce research
73
Journal of management information systems : JMIS
70
Health economics review
69
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Source
All
ECONIS (ZBW)
27,174
USB Cologne (EcoSocSci)
1,031
RePEc
293
Other ZBW resources
201
EconStor
174
USB Cologne (business full texts)
46
BASE
42
OLC EcoSci
12
ArchiDok
1
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date (oldest first)
1
Erfolgreiches Online-Marketing für Kliniken : wie Kliniken heute über das Internet Bekanntheit aufbauen und Patienten gewinnen
Nitsch, Miroslav
-
2015
-
1. Aufl.
Persistent link: https://www.econbiz.de/10011302555
Saved in:
2
Krankenhausmarketing 4.0 : erfolgreich in einer digitalen Welt
Stoffers, Christian
(
ed.
)
-
2017
-
1. Auflage
Persistent link: https://www.econbiz.de/10011601140
Saved in:
3
Hospital
marketing and communications via social media
Smith, Katherine Taken
- In:
Services marketing quarterly
38
(
2017
)
3
,
pp. 187-201
Persistent link: https://www.econbiz.de/10011756722
Saved in:
4
The role of advertising in high-tech medical procedures : evidence from robotic surgeries
Yoon, Tae Jung
- In:
Journal of marketing
88
(
2024
)
1
,
pp. 97-115
Persistent link: https://www.econbiz.de/10014582827
Saved in:
5
Produktivitätssteigerung durch strategische Marketingplanung im Gesundheitswesen - dargestellt am Beispiel einer Augenklinik
Wirbelauer, Christopher
;
Haller, Sabine
-
2011
Persistent link: https://www.econbiz.de/10009229838
Saved in:
6
Consumer perceived value and consumer loyalty in the healthcare sector
Chahal, Hardeep
;
Kumari, Neetu
- In:
Journal of relationship marketing : innovations & …
10
(
2011
)
2
,
pp. 88-112
Persistent link: https://www.econbiz.de/10009248150
Saved in:
7
Hospital
publications : is this my link to a healthier life?
Field-Springer, Kimberly
- In:
Health marketing quarterly
30
(
2013
)
1
,
pp. 19-34
Persistent link: https://www.econbiz.de/10009745231
Saved in:
8
Die Klinik in der Markenkommunikation
Fritsch, Harald Jürgen
- In:
Die Klinik als Marke : Markenkommunikation und …
,
(pp. 31-46)
.
2013
Persistent link: https://www.econbiz.de/10009669501
Saved in:
9
The effects of DTCA on patient compliance : exploring the impact of endorsers selcetion and message tonality on patients with diabetes
Bergner, Kai N.
;
Falk, Tomas
;
Heinrick, Daniel
; …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
4
,
pp. 391-409
Persistent link: https://www.econbiz.de/10010237647
Saved in:
10
Prince Court Medical Centre (PCMC) : the
hospital
with a 5-star hotel-like experience and beyond
Mohd-Any, Amrul Asraf
;
Mahdzan, Nurul Shahnaz
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 137-147)
.
2017
Persistent link: https://www.econbiz.de/10011537909
Saved in:
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