//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Corporate heritage brands and...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Type of publication
All
Article
2
Language
All
Undetermined
2
Author
All
Balmer, John M T
2
Liao, Mei-Na
1
Wang, Wei-Yue
1
Published in...
All
California management review : CMR
1
Journal of general management
1
Source
All
OLC EcoSci
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Corporate brand identification and corporate brand management: How top business schools do it
Balmer, John M T
;
Liao, Mei-Na
;
Wang, Wei-Yue
- In:
Journal of general management
35
(
2010
)
4
,
pp. 77-103
Persistent link: https://www.econbiz.de/10008440259
Saved in:
2
BRANDING AND IDENTITY - Corporate Brand Management Imperatives: Custodianship, Credibility, and Calibration
Balmer, John M T
- In:
California management review : CMR
54
(
2012
)
3
,
pp. 6-34
Persistent link: https://www.econbiz.de/10009976245
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->