This briefing examines the international success of British companies in the contextof the industries that they operate in. It does this by measuring international successusing global market share and international revenues and combining these in a matrixto create a visual representation of...

Es ist für mich eine grosse Ehre, an einer philosophischen Fakultätund in Anwesenheit S.D. Prinz Nikolaus von und zu Liechtensteinüber ein Thema dieser Aktualität sprechen zu dürfen. Wir sind alleschockiert und sprachlos über die Terroranschläge in den USA.Viele Fragen werden aufgeworfen,...

Der Bereich Markenführung hat in den letzten Jahren enorm an Bedeutung gewonnen und istzunehmend Thema von Veröffentlichungen. Die Marke ist zu einem Schlüsselthema dermarktorientierten Unternehmensführung geworden.1 Etablierte Marken haben für Unternehmenneben dem psychologischen Nutzen...

Effective and efficient communication can be regarded as a major source of competitive advantagein international business. It is not only a prerequisite of successful marketing and humanresources strategies but also of importance for the internal coordination of multinational corporations(MNCs)....

... The purpose of this article is to examine the extent to which German MNCs are characterized by such transnational forms of configuration and coordination, how these two instruments are linked together, and how their application is influenced by situational conditions ...

The formation and the diversity of most types of organizations goinginternational are well researched. However, some aspects of postmodernlife, such as sports and entertainment, are presently growing in importanceand management complexity.

Die vorliegende Arbeit behandelt Wal-Marts Versuch, das bewährte US-Erfolgsrezept in unveränderter Form auf den deutschen Markt zu übertragen und analysiert dabei den Erfolg.

Tapping the cost reduction potentialof emerging supply markets such asChina has become an ever moreimportant element of internationalizationstrategies across industries. Practitionersand researchers underline the risingimportance of supply base developmenton an international scale and...

This research paper offers insights into the status quo of corporate communications and public relations in Asia and analyzes the political, economic and cultural context in which practicioners operate. As a result of the economic upswing and political opening of Asian nations in the last...