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Soziale Netzwerke im Web – Cha...
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Relationship marketing
25,148
Beziehungsmarketing
25,130
Soziales Netzwerk
16,412
Social network
15,335
Consumer behaviour
9,422
Konsumentenverhalten
9,418
Customer satisfaction
5,375
Kundenzufriedenheit
5,362
Theorie
4,734
Theory
4,659
Unternehmensnetzwerk
4,588
Business network
4,582
Social Web
4,545
Social web
4,545
Service quality
3,899
Dienstleistungsqualität
3,895
Deutschland
2,910
Germany
2,788
Brand management
2,695
Markenführung
2,687
Kundenmanagement
2,558
Lieferantenmanagement
2,371
Supplier relationship management
2,371
Online-Marketing
2,331
Internet marketing
2,278
Marketingmanagement
2,005
Marketing management
1,977
Markenimage
1,937
Brand image
1,934
Electronic Commerce
1,914
Netzwerk
1,911
Network
1,903
Vertrauen
1,865
Confidence
1,837
Soziale Beziehungen
1,832
Social relations
1,805
E-commerce
1,769
USA
1,745
Innovation
1,726
United States
1,699
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3,198
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Ratgeber
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Zenou, Yves
208
Bruhn, Manfred
129
Homburg, Christian
116
Jackson, Matthew O.
90
Patacchini, Eleonora
87
Kumar, V.
83
Goyal, Sanjeev
60
Verhoef, Peter C.
58
Huber, Frank
57
Han, Heesup
55
Piller, Frank T.
53
Bauer, Hans H.
52
Mauleon, Ana
52
Sabatini, Fabio
52
Hollebeek, Linda D.
51
Smith, Alan D.
51
Fafchamps, Marcel
50
Herrmann, Andreas
50
Stauss, Bernd
50
Vannetelbosch, Vincent J.
48
Krafft, Manfred
45
Palmatier, Robert W.
43
Galeotti, Andrea
40
Chandrasekhar, Arun G.
39
Hippner, Hajo
39
Mattila, Anna S.
38
Wiedmann, Klaus-Peter
38
Fortin, Bernard
37
Gil Saura, Irene
37
Bramoullé, Yann
36
Kuchler, Theresa
35
Rasul, Imran
35
Stroebel, Johannes
35
Van den Poel, Dirk
35
Wilde, Klaus D.
35
Zhang, Jing
35
Hadwich, Karsten
34
Munshi, Kaivan
34
Reichwald, Ralf
34
Stock-Homburg, Ruth
34
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National Bureau of Economic Research
126
Springer Fachmedien Wiesbaden
110
IGI Global
43
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
20
Edward Elgar Publishing
16
Haufe-Lexware GmbH & Co. KG
13
Verlag Dr. Kovač
12
American Marketing Association
10
Nomos Verlagsgesellschaft
10
Forschungsinstitut zur Zukunft der Arbeit
9
Friedrich-Schiller-Universität Jena
9
Institut für Wirtschaftsinformatik <Bern>
9
Springer-Verlag GmbH
9
Books on Demand GmbH <Norderstedt>
8
Fördergesellschaft Marketing an der Universität Augsburg
8
HAL
8
Harvard Graduate School of Business Administration
8
Erasmus Research Institute of Management
7
Faculteit Economie en Bedrijfskunde, Universiteit Gent
7
Gesellschaft Entwicklung, Konstruktion, Vertrieb
7
Universität <Augsburg> / Lehrstuhl für BWL, Wirtschaftsinformatik,Informations- & Finanzmanagement
7
Universität Mannheim
7
Verlag Franz Vahlen
7
London School of Economics and Political Science
6
Universität St. Gallen
6
Wiley-VCH
6
eSocialSciences
6
AMACOM
5
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
5
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
5
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
5
Information Resources Management Association
5
Institut für Handelsmanagement und Netzwerkmarketing <Münster, Westfalen>
5
Metropolis-Verlag für Ökonomie Gesellschaft und Politik GmbH
5
NetLibrary, Inc
5
RWTH Aachen
5
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Springer Gabler <Firma>
5
Technische Universität Dresden
5
World Institute for Development Economics Research
5
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Journal of business research : JBR
818
Journal of retailing and consumer services
602
Industrial marketing management : the international journal for industrial and high-tech firms
512
SpringerLink / Bücher
378
International journal of hospitality management
311
The journal of services marketing
226
The journal of business & industrial marketing
222
The service industries journal
200
Discussion paper series / IZA
198
Journal of the Academy of Marketing Science
183
Technological forecasting & social change : an international journal
180
Journal of strategic marketing
177
Tourism management : research, policies, practice
144
Journal of marketing
143
International journal of electronic customer relationship management : IJECRM
142
International journal of contemporary hospitality management
139
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
130
Journal of travel and tourism marketing
129
Management science : journal of the Institute for Operations Research and the Management Sciences
126
NBER working paper series
126
Journal of hospitality marketing & management
124
Cogent business & management
120
Journal of service research : JSR
120
Working paper / National Bureau of Economic Research, Inc.
119
Discussion paper / Centre for Economic Policy Research
118
The journal of product & brand management
117
Gabler Edition Wissenschaft
115
The journal of brand management : an international journal
113
Asia Pacific journal of marketing and logistics
112
Journal of business ethics : JOBE
111
European journal of operational research : EJOR
110
Journal of service management
109
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
106
Psychology & marketing
106
Journal of retailing
105
Working paper
105
European journal of marketing : EJM
102
Marketing intelligence & planning
102
Journal of marketing management : MM
100
NBER Working Paper
99
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ECONIS (ZBW)
41,606
USB Cologne (EcoSocSci)
1,639
RePEc
397
EconStor
387
Other ZBW resources
294
USB Cologne (business full texts)
147
BASE
67
OLC EcoSci
10
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1
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date (newest first)
date (oldest first)
1
Use of social networking sites for B school marketing : an empirical analysis
Bhandari, Ravneet Singh
- In:
International journal of business and globalisation : IJBG
33
(
2023
)
3
,
pp. 344-361
Persistent link: https://www.econbiz.de/10014232785
Saved in:
2
Social media marketing : the next generation of business engagement
Evans, Dave
;
McKee, Jake
-
2010
-
1. ed
Persistent link: https://www.econbiz.de/10008738629
Saved in:
3
Drivers and outcomes of brand relationship quality in the context of online social networks
Pentina, Iryna
;
Gammoh, Bashar S.
;
Zhang, Lixuan
; …
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
3
,
pp. 63-86
Persistent link: https://www.econbiz.de/10009745720
Saved in:
4
How significant are users' opinions in social media?
Khobzi, Hamid
;
Teimourpour, Babak
- In:
International journal of accounting and information …
22
(
2014
)
4
,
pp. 254-272
Persistent link: https://www.econbiz.de/10010432318
Saved in:
5
Customer loyalty through social networks : lessons from Zara on
Facebook
Gamboa, Ana Margarida
;
Gonçalves, Helena Martins
- In:
Business horizons
57
(
2014
)
6
,
pp. 709-717
Persistent link: https://www.econbiz.de/10010433303
Saved in:
6
Say yes to
Facebook
and get your customers involved! : relationships in a world of social networks
Pereira, Hélia Gonçalves
;
Salgueiro, Maria de Fátima
; …
- In:
Business horizons
57
(
2014
)
6
,
pp. 695-702
Persistent link: https://www.econbiz.de/10010433309
Saved in:
7
Friendship on social networking sites : improving relationships between hotel brands and consumers
Su, Na
;
Mariadoss, Babu John
;
Reynolds, Dennis
- In:
International journal of hospitality management
51
(
2015
),
pp. 76-86
Persistent link: https://www.econbiz.de/10011413949
Saved in:
8
Unfriending on
Facebook
: factors affecting online relationship termination in social networks and its impact on business
Sibona, Christopher
;
Walczak, Steven
- In:
International journal of business environment : IJBE
6
(
2014
)
2
,
pp. 199-221
Persistent link: https://www.econbiz.de/10010390817
Saved in:
9
The interaction between banks and Brazilian customers through
Facebook
: a framework from the perspective of affordances
Fraga, Marcelo Silva de
;
Chaves, Marcirio Silveira
- In:
International journal of e-business research : an …
17
(
2021
)
1
,
pp. 65-80
Persistent link: https://www.econbiz.de/10012501789
Saved in:
10
Exploring airline Companies' engagement with their passengers through social network : an investigation from their
Facebook
pages
Poh Theng Loo
- In:
Tourism management perspectives : TMP
34
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012238185
Saved in:
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