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Bilingual brand communities? : strategies for targeting Hispanics on social media

Villegas, Dino A.; Marin, Alejandra Marin - In: The journal of product & brand management 31 (2022) 4, pp. 586-605

Persistent link: https://www.econbiz.de/10013393664

Planning Facebook message strategy and creative appeal for effective ad engagement : an exploratory study

Sheiner, Dorit Zimand; Kol, Ofrit; Levy, Shalom - In: Marketing intelligence & planning 42 (2024) 7, pp. 1195-1213

Persistent link: https://www.econbiz.de/10015056973

The effect of social media on bank performance : an fsQCA approach

Ballouk, Houssein; Jabeur, Sami Ben; Boubaker, Sabri; … - In: Electronic commerce research 24 (2024) 1, pp. 477-495

Persistent link: https://www.econbiz.de/10015062220

How hotel companies can foster customer sociability behaviour on facebook?

Vaičiukynaitė, Eglė; Gatautis, Rimantas - In: Journal of business economics and management 19 (2018) 4, pp. 630-647

that foster customer sociability behaviour regarding likes, comments, shares and emotion expressions on Facebook in … behaviour on Facebook. The current study integrates content analysis and text analysis with the Linguistic Inquiry and Word … Count Software (LIWC). The data were obtained from two five-star hotel brands on Facebook from 18th October 2016 to 18th …

Persistent link: https://www.econbiz.de/10012174909

Antecedents of customer participation in business ecosystems : evidence of customers' psychological ownership in Facebook

Joo, Jaehun; Marakhimov, Azizbek - In: Service business 12 (2018) 1, pp. 1-23

Persistent link: https://www.econbiz.de/10011915021

Web-Tracking im E-Commerce : Erfolgsmessung von Retargeting- und Prospecting-Maßnahmen mit Google und Facebook

Berg, Christian - 2018 - 1. Auflage

Persistent link: https://www.econbiz.de/10011925964

The new relationship marketing : how to build a large, loyal, profitable network using the social Web

Smith, Mari - 2011

. Details the unique culture of Facebook, Twitter, and other popular online platforms. Shows exactly what to automate and … delegate to build your social media persona, yet still retain the personal touch. Mari Smith is coauthor of Facebook Marketing …

Persistent link: https://www.econbiz.de/10009408024

The importance of social embeddedness : churn models at mobile providers

Benedek, Gábor; Lublóy, Ágnes; Vastag, Gyula - In: Decision sciences : DS 45 (2014) 1, pp. 175-201

Persistent link: https://www.econbiz.de/10010344811

Customer intimacy analytics : Leveraging operational data to assess customer knowledge and relationships and to measure their business impact

Habryn, François - 2012

The ability to capture customer needs and to tailor the provided solutions accordingly, also defined as customer intimacy, has become a significant success factor in the B2B space - in particular for increasingly "servitizing" businesses. This book elaborates on the solution CI Analytics to...

Persistent link: https://www.econbiz.de/10012654071

Does the "like" habit of social networking services lower the psychological barriers to recommendation intention in surveys?

Kato, Takumi - In: Business systems research : a system view accross … 12 (2021) 1, pp. 216-227

Background: Companies often measure their customers' recommendation intention using the loyalty index based on the idea that a customer who has high loyalty and is committed to a brand has the confidence to recommend it to others. The psychological barrier is higher for recommendation intention,...

Persistent link: https://www.econbiz.de/10012618784