A fundamental paradox in western societies has emerged: cases concerning trading in influence become more and more imminent and with it the necessity to deal effectively with this phenomenon. International conventions call for the criminalization of this form of corruption but many States are...

Capital Ambition is a consortium of London local authorities concerned with modernisation and service transformation of public services. It wished to develop new approaches to tackling the issue of low trust and poor community cohesion. The Campaign Company, a social marketing and community...

The future role of the regions is a contested issue in Sweden, in spite of more than a decade of experiments and innovative solutions. Images of a regionalized future are formed and visions are competing behind the scenes. A national commission suggested a regional model for all of Sweden and...

This study presents an exploration into the applicability of the concept of brand personality within the globally competitive higher education sector, by explicitly investigating the brand personality net promoter type scores for two premium branded universities one located in Australia and the...

Nowadays marketing has become an effective tool not only for business organisations but also for influencing and changing social behaviour. On the other hand, the advent of the Internet as a flexible, dynamic and interactive channel of communication has opened new possibilities for communication...

Corporate Social Responsibility (CSR) is faced as an opportunity for Brand Equity and there are many companies which invest a considerable percentage of their budget on different CSR activities in order to enhance their image. A very popular CSR strategy is Cause-Related Marketing (CRM)...

The paper aims a comparative analysis of curricula for Bachelor studies in the area of administrative sciences. The objectives of research focused on elaboration of a set of indicators, based on the curricular contents of the programmes from the first cycle in administrative sciences,aiming to...

Identifying anti-crisis solutions represents one of the main objectives of central and local government bodies. The rigidity of the administrative structures has as a main results the incapacity of this system to react in an active and flexible manner, to the fluctuations that are been generated...

The responsiveness of the local administration to the citizens and companies needs is essential for the improvement of the local administrations capacity. This requires a client needs orientation and acceptance of the fact that the service rendering is not at the expected level at all times. The...

Models as the Protection Motivation Theory (PMT) aim to understand those data and variables considered by individuals when facing the challenge of a behavioural change, as well as the more or less important they are. It is a key issue for social marketing responsibles, as they need a better...