This article refers to an exploratory study, which intends to understand the perspective that students graduated from an Uruguayan University have about the University Social Responsibility. Moreover, the research does not focus in the eventual learning process that those graduated lived when...

Corporations have long realised the benefits of Corporate Social Responsibility (CSR), particularly the Cause Related Marketing (CRM) and many have adopted CRM as a marketing tool for achieving their marketing objectives by demonstrating a commitment to improve the quality of life in the...

The main aim of the paper is to identify the meaning of factors which influence creation, identification and utilization of competitive advantage of territory on the regional level. Through the theoretical knowledge and its analogical using in the conditions of regions and through the results of...

Governmental intervention by means of a variety of policies is meant to increase efficiency where the free market does not succeed in maintaining and equity relationship between the citizens. All governments are judged depending of the results supplied to society (more children educated, trains...

The paper at hand is a continuation of the work in progress presented at 9th International Congress of the International Association on Public and Nonprofit Marketing 2010, whose scientific approach is aimed at the use of promotion, as instrument of the marketing mix, triggered by the interest...

The European treaties allowed the European Union to be seen more as a political and economic area and less as a space with a common culture and values. However, in order to become a member state of this community, every country should respect such values as democracy, the rule of law, individual...

The applicability of the theoretic concept of public decision has specific characteristics as it pertains to each of the state's powers (legislative, executive and judicial). In practice, the decision takes different forms: managerial on the level of the executive power, political on the level...

The evolution and development of institutions mean several changes with different intensities; either they adapt to the changes in the environment, either they exploit certain opportunities. In order to survive to the accelerated pace of change specific for the modern society, the public...

The Lisbon Treaty introduces a new form of public participation in European Union policy shaping, the European citizens' initiative (ECI). The European Citizens' Initiative is one of the major innovations of this treaty aiming to increase participatory democracy in the European Union (EU).The...

The current volume reproduces papers presented in the Workshop which was organized in Athens, in February 2010 by the European Public Law Organization (EPLO) and the Faculty of Public Administration – National School of Political Studies and Public Administration (NSPSPA), Bucharest. The...