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Public Marketing : Marketing-Management für den öffentlichen Sektor
Hohn, Stefanie - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003314786
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Images of poverty and attributions for poverty : does higher education moderate the linkage?
McWha, Ishbel; Carr, Stuart C. - In: International journal of nonprofit and voluntary sector … 14 (2009) 2, pp. 101-109
Persistent link: https://www.econbiz.de/10003839051
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Could stereotype rebound affect aid advertising campaigns?
Kennedy, Sharyn; Hill, Stephen - In: International journal of nonprofit and voluntary sector … 14 (2009) 2, pp. 111-123
Persistent link: https://www.econbiz.de/10003839059
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Special issue on marketing and development out of poverty
Rugimbana, Robert O. (contributor) - 2009
Persistent link: https://www.econbiz.de/10003839099
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Grundzüge des Beziehungsmarketing von Hochschulen
Langer, Markus F.; Vogel, Julia - In: Hochschulmarketing, (pp. 63-91). 2009
Persistent link: https://www.econbiz.de/10003839415
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Instrumente des Hochschulmarketing
Reckenfelderbäumer, Martin; Kim, Seon-Su - In: Hochschulmarketing, (pp. 93-128). 2009
Persistent link: https://www.econbiz.de/10003839417
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Branding von Hochschulen
Haes, Julia; Voss, Rödiger - In: Hochschulmarketing, (pp. 129-161). 2009
Persistent link: https://www.econbiz.de/10003839419
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Public Relations als Element der Hochschulmarketing-Kommunikation
Tutt, Lars - In: Hochschulmarketing, (pp. 163-179). 2009
Persistent link: https://www.econbiz.de/10003839424
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Wertkettenkonzepte im Science-to-Business Marketing
Baaken, Thomas; Kesting, Tobias - In: Hochschulmarketing, (pp. 181-200). 2009
Persistent link: https://www.econbiz.de/10003839427
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Geomarketing von Hochschulen - ein neuer Ansatz
Langer, Markus F.; Stuckrad, Thimo von - In: Hochschulmarketing, (pp. 201-219). 2009
Persistent link: https://www.econbiz.de/10003839431