Farhangmehr, Minoo; Malheiro, Alexandra; Soares, Ana - Facultatea de Administraţie Publică, Şcoala … - 2011
The last two decades have been fruitful in the development of research into ethical consumer behaviour. Notwithstanding this growing interest, the majority of studies focuses on measuring consumers' ethical attitudes and beliefs, neglecting the understanding of actual behaviour. This...