At present, the whole economy at a global and national level is facing many changes and challenges, risks and threats. The New Context for higher education institutions has "4D" dimensions: dynamic, difficult, divers and delicate. Marketing orientation is very well applied for a long time to...

Countless studies have shown that young people who begin drinking before the age of 15 are four times more likely to develop an addiction to alcohol than those who did not start drinking until they were of legal age. This paper is concerned with social marketing and its application to the...

Public finance became one of the most important areas in Turkey where structural reforms were put into implementation. Public Financial Management and Control Law No. 5018 was enacted in 2003. Radical changes were made in the public financial management system which have been in effect for long...

The education and selection of the public marketing specialists is a new challenge that has to be faced because of the new development of the area and the interest paid by the public sector to the marketing theory and practice. That is why at a first step we compare the skills requested to the...

The main objective of the present paper consists in evaluating the judicial actions of the Ombudsman and in determining its position in the framework of the legal instruments placed at his/hers disposal for carrying out the missions conferred by the legal norms and the public expectances. The...

The present study presents an empirical test of organizational identification in the context of alumni-university relationships. It examines whether alumni identify with their university and what the sources and outcomes of such identification are. The model posits that alumni satisfaction with...

Estimates from the Irish National Cancer Registry show that lung cancer is increasing by 3% a year in women. From being a predominantly male disease for the past fifty years, lung cancer will be predominantly a female disease by 2020. The United States' FDA classifies smoking as a "pediatric...

Complexity studies were nonexistent until the work of Poincare during the period between 1881 and 1886. Poincare‟s work illustrated the first indication of chaotic behavior in a dynamic system. Today, complexity studies extend to vast areas in the fields of natural and social sciences. These...

Political communication has never been as important as it is today. International conflict and a global economic crisis has left governments seeking to justify their actions and calm the fears of their citizens. This paper offers an account of an exploratory study into the process of political...