Social Marketing has had a major impact on health promotion. Its implications for engaging the public with science, (science communication) are just as profound. This article demonstrates the rewards of Social Marketing - voluntary behavioural change for the greater good of the individual and...

The worldwide problem of obesity has been widely publicized as a major health issue (2004). The ‘Get Your Life in Gear' pilot project is a workplace initiative that sought to play a strategic role in tackling male obesity on the island of Ireland. Truck drivers are known to be a high risk...

The exponential decline in economic growth and competitiveness, coupled with a growing number of complex social problems are creating challenging times for policy makers. Complex and multifaceted issues cannot be solved by government alone and therefore, social marketers need a more...