With the objective of classifying university stakeholders by order of importance, this research project follows the core concepts and principles of Stakeholder Theory. The Stakeholder Salience model represented the foundation of an empirical study involving members of staff at eleven Portuguese...

Nonprofit organizations have increasingly demanded ad hoc evaluation methodologies during the last decade in order to assess and improve their performance and impact. In this sense, the purpose of this paper is double. First, to demonstrate that the application of general marketing concepts to...

The essential task of the function model of a quality oriented public administrational organisation is to get an answer for a fundamental question: Since the clerks work like cogwheels in this organisation, what are the clerks' limits, adaptation abilities, work culture, and what are the...

The aim of research was to apply principles of marketing to the development of career guidance services for liberal arts students at the University of Belgrade. The paper includes a brief overview of the context of higher education in Serbia where Bologna process goes along the transition from...

Weblogs or just blogs are increasingly used in higher education. Several studies suggest that blogs can be a great way to share knowledge, improve learning and interactivity, but the review of the literature revealed that blogging remains the object of inconsistent and mixed research findings....

While moving towards a bio-psycho-social model in healthcare systems is an international tendency, our preliminary research had shown high acceptance of paternalistic communication style in a Hungarian setting. In this paper, the observations of medical students about doctor-patient...

Blood donation is dependent on the goodwill of people to voluntarily donate blood, without financial reward. Focus groups with Irish third level students, and interviews with key personnel involved in the blood donation process were conducted. Altruism is still the biggest reason why third level...

The purpose of this paper is to identify the different types of volunteers' motivations that work in hospitals. We present the literature review about different types of motivations and we collect data from hospital volunteers through a questionnaire. Four different motivations categories are...

Social networks allow users to build their own webpage and share information with other internet users. In the last years, multi-purpose social networks have appeared and been eagerly adopted by consumers and companies for multiple social, communication and marketing purposes. We focus on the...

This study examines the impact of ethical commitment generic competence in higher education and culture. We used an ad-hoc questionnaire to evaluate the responses of graduate-level business students in Romania and Spain when they are asked about their self-assessment, the importance of the...