The principal aim of this study is to analyze the internal and external Corporate Social Responsibility (CSR) functions attributed by university students to enterprises in their habitual economic activity, just as the influence of academic background in such subjective perceptions. Self-reported...

This paper addresses the analysis of the relationship between the discourse of businessmen and managers on the progress that their companies have reached in CSR and the progress actually achieved. It starts with a review of the literature on CSR, from which it follows that there is a different...

In light of the childhood obesity problems affecting Australia and other developed nations, this study investigated parents' attitudes to a school food policy recently introduced into Western Australian government schools. The aim of the study was to develop recommendations for future efforts to...

The purpose of this paper is to analyze and describe the relation between knowledge and development in the new knowledge-based economy and to deduct the socio-economic basics of the public marketing strategies in this context. The particularity of this approach is due to the features of...

The objective of this article is to explore how the cultural participation influences on the evaluation of the consumers' quality of life. First, we study the concept of the quality of life comparing two approaches to the evaluation of the individual subjective well-being. We carried out a...

Initiation into smoking is largely a childhood phenomenon, with more than 75% of all smokers in Ireland starting smoking before they reach the age of 18. Focus groups were conducted, where teenage girls were shown various anti-smoking advertisements and cigarette packages containing anti-smoking...

Findings on the effectiveness of positive and negative appeals in social marketing are contradictory. This research proposal focuses on the three-decade historical use of positive and negative appeals in European HIV prevention social marketing ads in order to understand when, how and why these...

The aim of the research presented in this paper is to contribute to understanding of the state of Serbian nongovernmental sector's image and the respective influencing factors. The NGO's image is considered to be its most important asset, and yet our findings show that in Serbia it is rather...

Investigation of the new innovative regulatory instruments of social and political marketing aimed at encouragement of social initiative becomes topical in the context of modernization in the Russian Federation. The brands created by the state are among the tools that are targeted at promotion...

In terms of health, children living in low socioeconomic families are disadvantaged relative to higher socioeconomic groups. Obtaining data to help improve health outcomes in this segment is challenging. Interviews were used to collect data from a sample of 36 low socioeconomic parents with...