The social marketing, social responsibility and cause related marketing are emerging areas of research in marketing, and also represent important tools for business management and social. The objectives of this work is to analyze and interrelate these concepts, fundamental for a better...

Understanding citizen online goals is critical because it gets at the heart of what the public institution web site should or could "do." The challenge for e-marketers is that for most agencies/institutions, there are likely to be multiple goals that represent the "reason why" citizen could come...

The purpose of this paper is to examine the main factors that may influence economic success of new ventures. Particular emphasis will be given to personal attributes and business relationships (social and institutional). The present study relies on a survey questionnaire which was applied to a...

Adverse method: clearly analyze the poverty so that the decision makers know what they are dealing with when designing public policies and implementing decisions in order to reduce the phenomenon. First look at the cause, not at the cure. The primary sale of a "sale" in social marketing is the...

The aim of this study is to analyze the current situation of Development Cooperation in the field of Spanish savings banks' Social Work, in order to assess their degree of involvement in a topic increasingly crucial for society and the general public. Findings of the exploratory study reflected...

Prior to properly considering the analysis of any phenomenon or circumstance it is worthwhile to determine it from a conceptual and historical view. This is a reality in case of Marketing, a number of authors focusing their efforts on the delimitation and analysis of the stages in the historical...

With the objective of classifying university stakeholders by order of importance, this research project follows the core concepts and principles of Stakeholder Theory. The Stakeholder Salience model represented the foundation of an empirical study involving members of staff at eleven Portuguese...

Nonprofit organizations have increasingly demanded ad hoc evaluation methodologies during the last decade in order to assess and improve their performance and impact. In this sense, the purpose of this paper is double. First, to demonstrate that the application of general marketing concepts to...

The essential task of the function model of a quality oriented public administrational organisation is to get an answer for a fundamental question: Since the clerks work like cogwheels in this organisation, what are the clerks' limits, adaptation abilities, work culture, and what are the...

The aim of research was to apply principles of marketing to the development of career guidance services for liberal arts students at the University of Belgrade. The paper includes a brief overview of the context of higher education in Serbia where Bologna process goes along the transition from...