University environment is experiencing important changes that have to be managed in order to ensure universities' competitiveness. In recent years, Spanish university institutions, as other institutions in their immediate surroundings, have had to face an increasingly competitive environment. In...

The aim of this work is to analyze the emotional component of event attendance in order to improve understanding of consumer behaviour in the context of event organisation as a place marketing strategy. The study offers a two fold approach to the analysis of the emotional aspects of event...

Owing to the saturation of the traditional media, companies look for new communication tools, such as sponsorship. It is widely known that sportsmen, masculine sports teams and competitions get more funds from sponsors than feminine. We observe that these differences between the payments...

According to services marketing theory, the servicescape modifies final consumer behaviour. This work proposes a conceptual model which analyses the relationship between servicescape and consumer emotions as a preliminary stage in consumer response to the purchase process. This study offers a...

Within the European Union order, the national public administrations play a very important role. They are responsible for the enforcement and the control of the execution of the policies of the European Communities, in all the states of the European Union, in the interest of the respective...

Within the European Union order, the national states play a very important role. They are responsible for the enforcement and the control of the execution of the policies of the European Communities. Although the European Union has a central administration, she doesn't have external agencies....

A new democratic tool, the European Citizens' Initiative (ECI), starting with April 2012, will allow one million European Union (EU) citizens to ask the European Commission to propose EU legislation. The ECI could thus create a new space inside the EU policy-making machine for ordinary EU...

Through its policy, the EU plans to create a European area of freedom, security and justice where there is no need to check on persons at internal borders; European citizens benefit from the fundamental right to move and settle wherever they wish. Directive 2004/38/EC on the right of citizens of...

The concept of "unified" or "homogeneous" state authority (in which the local authorities act as representatives of the central government, equivocally subordinated to its directive and control) was rejected and replaced with a dual system, in which the state and the local management act each in...

The departure point of many discussions on European identity is the idea that a political community needs a common set of values and references to ensure its coherence, to guide its actions and to endow these with legitimacy and meaning. The motto "unity in diversity" is generally seen as best...