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Improving the distribution of Bulgarian seaside holiday hotels
Marinov, Stoyan; Kazandzhieva, Velina - In: UTMS Journal of Economics 1 (2010) 1, pp. 29-38
This report aims at viewing and analysing the trends and changes in the channels for distribution of tourist products …. The specific features of modern hotel management together with the tasks in the process of distribution of hotel products … have been presented. Applying the systematic approach a model for distribution of Bulgarian seaside holiday hotels has been …
Persistent link: https://www.econbiz.de/10010285697
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A Model of Influencer Economy
Cong, Lin William; Li, Siguang - 2022
We model an influencer economy in which brand owners and sellers depend on influencers to attract consumers while competing in both influencer and product markets. As technologies governing marketing outreach improve, the equilibrium features non-monotonicities in influencer market...
Persistent link: https://www.econbiz.de/10013310961
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A Model of Influencer Economy
Cong, Lin William; Li, Siguang - 2021
We provide the first model of an influencer economy in which brand owners and sellers depend on influencers to attract consumers while competing in both influencer and product markets. As technologies governing marketing outreach improve, the equilibrium features non-monotonicities in influencer...
Persistent link: https://www.econbiz.de/10013311475
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A Model of Influencer Economy
Cong, Lin William; Li, Siguang - National Bureau of Economic Research - 2023
both influencer and product markets. As outreach and distribution technologies improve, influencer payoffs and income …
Persistent link: https://www.econbiz.de/10014287344
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Trendstudie 2018: Lese- und Schreibverhalten der Generationen X, Y, Z
Hilgers-Sekowsky, Julia; Oral, Cansu; Schuster, Gabriele - 2018
This paper describes an integrated research study project developed and conducted with Dual program students of the IUBH University of Applied Sciences in Berlin, Düsseldorf and Hamburg. The project investigates the current reading and writing behavior of generations X, Y and Z. In addition,...
Persistent link: https://www.econbiz.de/10011984284
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Behavioral model of business change management in relation to building competitiveness in market economy conditions
Vrtana, David; Rosnerova, Zuzana; Križanová, Anna - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 493-503
In the current market environment, the actual dynamics of the application of internal corporate factors is differentiated. The company thus tries to influence customers' shopping behavior as effectively as possible. Therefore, it is important for the company to be able to adapt to these changes...
Persistent link: https://www.econbiz.de/10012888460
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Trendstudie 2018: Lese- und Schreibverhalten der Generationen X, Y, Z : ein integratives Forschungsprojekt mit Studierenden der IUBH an den Standorten Berlin, Düsseldorf und Hambur...
Hilgers-Sekowsky, Julia; Oral, Cansu; Schuster, Gabriele - 2018
This paper describes an integrated research study project developed and conducted with Dual program students of the IUBH University of Applied Sciences in Berlin, Düsseldorf and Hamburg. The project investigates the current reading and writing behavior of generations X, Y and Z. In addition,...
Persistent link: https://www.econbiz.de/10011973817
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Research of gender-based behavioural differences in the purchasing decision-making process
Tevšić, Dijana; Nanić, Arnela - In: Economic review : journal of economics & business 18 (2020) 1, pp. 75-86
The goal of this paper is to explore changes in consumer behavior which were caused by modern consumer trends with the …-making process and to determine new shopping trends of these consumer categories. Using a structured survey questionnaire in this …
Persistent link: https://www.econbiz.de/10014466414
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Dynamics of Tourist Accommodation Possibilities in Romania Under the Impact of Economic Crisis
Laura, Olteanu - In: Ovidius University Annals, Economic Sciences Series XIII (2013) 1, pp. 923-928
For the capitalization of the tourist potential of a country its detailed knowledge is required. This is possible through the analysis of its components. The material and technical basis is presented in the form of highly diversified structure through which customers' needs can be met.
Persistent link: https://www.econbiz.de/10010679496
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Considerations about Retailing Trends
Anca, Stanciu; Elena, Condrea - In: Ovidius University Annals, Economic Sciences Series XI (2011) 1, pp. 1980-1985
Retailing has experienced a number of changes over the past decades and many trends are expected to continue in the … future. Retailers should understand these trends as a method of planning and developing successful strategies. Retailing … innovations should be carefully examined and considered for possible use in the market. Changes in the population, store trends …
Persistent link: https://www.econbiz.de/10010632316