Purpose – The purpose of this paper is to investigate predictors (stated motivation and reported leisure activities) of health travel as opposed to a control group incorporating all other travel of the Swiss resident population, a well‐matured market. Design/methodology/approach – An a...

Purpose – Swiss destination management organizations (DMOs) are usually to a substantial portion supported by public funds. In order to establish political majorities for such public financing, some proof of the impact of the use of these subsidies must be of interest. The main goal of the...

Purpose – Classical socio‐demographic segmentation approaches of tourists mostly fail to cluster customer groups appropriately. More recent segmentation approaches have employed a more customer‐centric perspective, attempting to capture consumer behavioral patterns. Within such...

In the realm of global commerce, Europe has long been renowned for its exceptional hardware products, dominating markets with its machine tools and luxury automobiles. However, it has lost the Internet game and consumes almost all Internet services from the USA and has China on the rise in all...