Phillips, Jon C.; Matt, Garrett R.; Drukin, April; … - Center for Food Marketing and Agribusiness Solutions, … - 2006
The U.S. raisin industry has experienced a decline in acreage and in number of growers in recent years. One firm is trying a novel approach to marketing raisins, namely, by marketing them still attached to the vine. This product is called cluster raisins. In order to explore consumer preferences...