This paper identifies the ways in which the ideas of Fordism and Taylorism have been responsible for the success of the U.S. motor vehicle companies until 1955, and for their subsequent decline. On three occasions, the motor vehicle industry has changed the fundamental ideas on the process of...

This aim of this paper is to describe possible ways of investing in equity; choosing the right stocks(among small-cap, large-cap, value, growth, and foreign) using fundamental analysis, defining their appropriate mix in the portfolios according to the desired return-risk profiles based on...

This paper examines the financial crisis in 2007-9 that was more severe than previous crashes, including the dot-com crash of 2001 and the market crash of 1987 (with the exception of the Great Depression of 1929). This severity was due to excessively risky speculative bets taken by the...

This paper explains how the increasingly popular social network driven ideation works for some companies, and how this can be expanded to encompass the complete crowdsourcing innovation process (beyond simple ideation). In a contemporary context, businesses that are unable to keep up with...

Degen introduced the teaching of entrepreneurship in Brazil in 1980 and wrote the first Portuguese language textbook on entrepreneurship in 1989. The purpose was to raise awareness of the country?s poverty among students, motivate them to become entrepreneurs, and promote the sustainable...

A method for selecting personnel for China assignments and preparing and helping them in adapting to the culture is presented. The purpose is to avoid the cost of failures in assignments that can range from $ 300 thousand to $ 1 million (Black & Gregersen, 1999). The proposed selection process...

The purpose of this paper is to illustrate why companies adopted the matrix, what problems they had, the solutions for these problems based on Galbraith (2009) and other authors like Davis & Lawrence (1977), and the state of the art of matrix structure design today like the P&G front-back hybrid...

The purpose of this paper is to describe China?s unique historical development that transformed the Celestial Empire into the largest economy in the world in the beginning of the nineteenth century, with a GDP that exceeded that of Western Europe, Japan, the US and Russia combined, and the...

Given the scale of the Chinese market, international luxury brand to continue or become successful must win in China to continue wining in the rest of the world. Chinese yuppies are driving the demand, buying everything from expensive watches to imported cars. Those that are able to gain and...

O autor faz uma reflexão sobre os motivos que o levaram a introduzir o ensino do empreendedorismo no Brasil em 1980, a escrever o livro O Empreendedor: Fundamentos da Iniciativa Empresarial publicado em 1989 e o que aconteceu nestes quase 30 anos. A reflexão termina com a análise porque os...