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Market orientation and internet-related cognitions: inside the minds of small business managers

Celuch, Kevin; Green, Anna M.; Saxby, Carl; Ehlen, Craig - In: Journal of marketing management : MM 23 (2007) 3-4, pp. 227-242

Persistent link: https://www.econbiz.de/10007901926

More bang for your buck: Small firms and the importance of aligned information technology capabilities and strategic flexibility

Celuch, Kevin; Murphy, Gregory B.; Callaway, Stephen K. - In: The journal of high technology management research 17 (2006) 2, pp. 187

Persistent link: https://www.econbiz.de/10007609928

Counterfactual Thinking and Ethical Decision Making: A New Approach to an Old Problem for Marketing Education

Celuch, Kevin; Saxby, Carl - In: Journal of marketing education : JME 35 (2013) 2, pp. 155-167

Persistent link: https://www.econbiz.de/10010152185

Special Section: Learning in the Learning Environment of the 21st Century - Teaching Critical Thinking Skills for the 21st Century: An Advertising Principles Case Study

Celuch, Kevin; Slama, Mark - In: Journal of education for business 74 (1999) 3, pp. 134-139

Persistent link: https://www.econbiz.de/10006419697

Concern for Appropriateness and Ad Context Effects

Celuch, Kevin; Slama, Mark; Schaffenacker, Susan - In: Psychology & marketing 14 (1997) 1, pp. 19-28

Persistent link: https://www.econbiz.de/10006999942

Benefits Management and Communication: A Marketing Orientation

Danehower, Carol; Celuch, Kevin; Lust, John A. - In: Human resource management review 4 (1994) 2, pp. 177-196

Persistent link: https://www.econbiz.de/10007214221

An Extension of the Theory of Reasoned Action in Ethical Decision Contexts: The Role of Normative Influence and Ethical Judgment

Celuch, Kevin; Dill, Andy - In: Journal of education for business 86 (2011) 4, pp. 201-208

Persistent link: https://www.econbiz.de/10008997548

The importance of brand equity to customer loyalty

Taylor, Steven A.; Celuch, Kevin; Goodwin, Stephen - In: Journal of Product & Brand Management 13 (2004) 4, pp. 217-227

This study involved a nation‐wide sample of industrial customers of heavy equipment manufacturers. The results suggest that brand equity and trust are consistently the most important antecedents to both behavioral and attitudinal forms of customer loyalty. There is also evidence that the...

Persistent link: https://www.econbiz.de/10014895801

A framework for encouraging retail customer feedback

Celuch, Kevin; Robinson, Nadine M.; Walsh, Anna M. - In: Journal of Services Marketing 29 (2015) 4, pp. 280-292

Purpose – The purpose of this study is to examine antecedents of the under researched area of customer feedback in a retail context with feedback defined as positive and negative comments as well as suggestions for product/service improvements. A market-oriented firm listens to customers and...

Persistent link: https://www.econbiz.de/10014905916