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Considering implementing major strategic change? : lessons from joint venture in the UK health technology sector

Rod, Michel; Ashill, Nicholas; Saunders, Sarena - In: International journal of pharmaceutical and healthcare … 3 (2009) 3, pp. 258-278

Persistent link: https://www.econbiz.de/10009896158

Discursive constructions of the role of cultural intermediaries in the wine markets of Japan and Singapore

Rod, Michel; Ellis, Nick; Beal, Tim - In: Qualitative market research : an international journal 15 (2012) 2, pp. 128-147

Persistent link: https://www.econbiz.de/10010003216

Brand network maps : a multidimensional approach to brand-consumer relationships in the New Zealand pharmacy industry

Saunders, Sarena; Rod, Michel - In: International journal of pharmaceutical and healthcare … 6 (2012) 1, pp. 55-70

Persistent link: https://www.econbiz.de/10010005809

Cell phone product-market segments using product features as a cluster variate: a multi-country study

Haverila, Matti; Rod, Michel; Ashill, Nicholas - In: Journal of strategic marketing 21 (2013) 2, pp. 101-124

Persistent link: https://www.econbiz.de/10010095368

Chilean wine producer market orientation: comparing MKTOR versus MARKOR

Rojas-Méndez, José I.; Rod, Michel - In: International journal of wine business research : IJWBR 25 (2013) 1, pp. 27-49

Persistent link: https://www.econbiz.de/10010099335

Mapping alternatives: A commentary on Cova, B. et al. (2010). ‘Navigating between dyads and networks’

Lowe, Sid; Ellis, Nick; Purchase, Sharon; Rod, Michel; … - In: Industrial marketing management : the international … 41 (2012) 2, pp. 357-365

Persistent link: https://www.econbiz.de/10009843763

Subjective personal introspection in action-oriented research

Rod, Michel - In: Qualitative research in organizations and management : … 6 (2011) 1, pp. 6-26

Persistent link: https://www.econbiz.de/10009029819

Technology sourcing and the dark side of open innovation : evidence from the biopharmaceutical sector

Purdy, Lauren; Eslami, Hadi; Eshghi, Kamran; Rod, Michel - In: Technovation : the international journal of … 119 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014473547

The experience of New Zealand in the evolving wine markets of Japan and Singapore

Rod, Michel; Beal, Tim - In: Asia-Pacific Journal of Business Administration 6 (2014) 1, pp. 49-63

Purpose – The purpose of this paper is to explore the developing wine markets of Japan and Singapore for New Zealand (NZ) wine. It is principally an opinion piece with some reference to the academic literature, to the trade literature and quite a bit of the authors' own experiences as...

Persistent link: https://www.econbiz.de/10014674325

The ties that bind? Online musicians and their fans

Daellenbach, Kate; Kusel, Rachael; Rod, Michel - In: Asia Pacific Journal of Marketing and Logistics 27 (2015) 2, pp. 168-190

Purpose – The purpose of this study is to examine the relationships between musician’s social network sites (SNS), the tie that fans may develop via these sites, and music acquisition, via legal and illegal means. Design/methodology/approach – A quantitative approach was taken, gathering...

Persistent link: https://www.econbiz.de/10014675392