Firms strategically promote, foster and pursue a reputation for technological innovation. Yet, present research did not … performance to examine the influences on reputation for technological innovation. Using patent, financial and consumer data our … (citation intensity) is linked to reputation for technological innovation. Counter-intuitively, our results provide evidence …

investment in materials and also intangible factors (research and innovation programs, implementation of a marketing policy or … propose an analysis on the themes of industrial sectors, branding strategy, innovation, sustainable development, export … (développement de programmes de recherche et d’innovation, mise en place d’une politique marketing ou encore d’assurer une présence à …

Science and Higher Education, belonging to the “4º Inquérito Comunitário à Inovação – CIS 4”- 4th Community Innovation Survey …This article aims at identifying and analyzing the drivers of innovation capacity of marketing in the context of … innovation, as well as the determinants that underlie it. Based on the literature several research hypotheses are formulated …

new product development process, which is in line with the nature of the innovation process. But the emphasis on internal …

-level variables (i.e. national culture) to explain differences in innovation penetration levels and adoption decisions by companies … have a strong, significant influence on the innovation penetration and adoption. In addition, we find adoption models … including micro-, meso- and macro-level variables to perform significantly better in explaining innovation adoption across …

sustainable growth of agricultural systems and innovation rather than simply transfer of exogenously developed technologies … planning for innovation in agriculture …

Innovation is an increasingly relevant concept for the success of any organization, but it also represents a set of … internal and external considerations, barriers and challenges to overcome. Along the concept of innovation, new paradigms … emerge such as open innovation and co-creation that are simultaneously innovation modifiers and intensifiers in organizations …

is entrenched with their innovation. As a direct result, consumers tend to undervalue and developers tend to overvalue … such an innovation relative to the existing option. This is the "curse of innovation" and it systematically increases the …

Marketing researchers often assume that innovation diffusion is affected by social contagion. However, there is …