Showing 81 - 90 of 201,510
weigh differently. Using construal level theory, we develop expectations on the influence of innovation characteristics … of intentions and actual innovation adoption behavior. The results show important differences across both stages … psychographics are found to be influential in both stages. These findings have implications for innovation adoption theory, for …
Persistent link: https://www.econbiz.de/10014041548
We develop a structural consumer lifecycle model to investigate consumers’ adoption and usage decisions of ATM cards. If consumers are forward-looking with a known discount factor, our framework can control for the heterogeneous lifespan faced by consumers of different ages, and hence measure...
Persistent link: https://www.econbiz.de/10014046380
creative talent embedded in online customers’ communities to sustain innovation in b-2-c industries. Through a detailed case … knowledge absorption from customers in the context of innovation. The paper suggests potential strategies for conventional … companies to engage consumers in knowledge (co-creation) and collaborative innovation processes, formulating some hypothesis …
Persistent link: https://www.econbiz.de/10014165061
Even though researchers are increasingly studying various aspects of m-commerce, few of them focused on factors of m-continuance intention. The main aim of this study is to investigate if consumer innovativeness and social influence are statistically significant predictors of m-continuance...
Persistent link: https://www.econbiz.de/10014466388
Previous research have shown that customer co-production is able to improve company’s productivity, enhance customer loyalty, increase competitiveness and enhance customer satisfaction. Although customer co-production has long been recognized in the service marketing literature, few empirical...
Persistent link: https://www.econbiz.de/10011276140
Although professional service providers increasingly deliver their services globally, little is known about cross-cultural differences in customers’ motivation to participate in service production. To address this lacuna, we survey a total of 2,284 banking customers in 11 countries on their...
Persistent link: https://www.econbiz.de/10010548165
Consumer participation in the different steps of products or services' production process is developing following many directions, from the most ordinary to the most creative ones. In this context, the present paper tries to clarify the definition of consumer participation and proposes a...
Persistent link: https://www.econbiz.de/10010755883
Ordering train tickets on Internet, building up furniture or self-scanning products in the cart...Consumers’ participation in the different phases of product or service production process is developing under various forms, from ordinary to more creative ones. Through 24 qualitative interviews,...
Persistent link: https://www.econbiz.de/10011074612
explaining the why of a certain innovation instead of another. We empirically test this theory in the telecommunication switches … industry. We consider innovation as a new alignment of needs and opportunities, where markets and technology are not the …
Persistent link: https://www.econbiz.de/10009550527
structures become more flexible. -- innovation ; stakeholder ; consumer ; consumer information ; neuroeconomics ; von Economo …
Persistent link: https://www.econbiz.de/10009244290