Cresterea recenta a mass-mediei generate de catre consumator (CGM), cunoscuta si sub numele de mass-media noua, a schimbat natura interactiunilor dintre consumator si firme dintr-una unidirectionala, intr-una bidirectionala. Articolul de fata prezinta rezultatele unei cercetari extensive...

Over time, due to changes in the marketing environment, generated by the tightening competition, technological, social and political pressures the companies have adopted a new approach, by which the potential businesses began to be treated as strategic business units. A strategic business unit...