Purpose This paper aims to develop a strategy model which explains what organisations should focus on in their strategy work, both in terms of the environment and how the strategy is implemented. In addition, the purpose is to demonstrate how this can influence and improve the organisations’...

Strategists intentionally use artifacts to promote their perception of a prudent strategic choice. Separating artifacts and strategists' intentionality blurs our understanding of how strategy-making unfolds. Our study addresses the dynamics of strategists' intentionality and their use of...