The current research paper aims at making a comprehensive analysis of the current green marketing initiatives adopted by the top performing Romanian companies, in order to understand the determinant factors that influence their green approach and to evaluate the impact of the sustainability...

Cover -- Half Title -- About the authors -- Title -- Copyright -- Contents -- List of cases, figures, and tables -- Foreword from the First Edition -- Foreword from the First Edition -- Preface -- Introduction: Improving sustainability and financial performance in global corporations -- Why it's...

The purpose of this paper is to present a basic compendium of how companies can integrate social responsibility into their strategies. The paper analyzes and synthesizes ideas and proposals based on the literature review from different fields. It proposes a practical approach that does not...

This volume examines the word that's on everybodys lips in business, in government and in society - sustainability. There are of course many aspects of sustainability which might be considered to reflect Brundtlands three pillars of economic, environmental and social sustainability. Others of...

"[This book] is an essential reference source for the latest scholarly research on core concepts of project sustainability and its applications. Featuring extensive coverage on a broad range of topics and perspectives, such as energy systems, climate change, and human capital, this publication...