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Advertising in China: product branding and beyond

Liu, Wen‐Ling - In: Corporate Communications: An International Journal 7 (2002) 2, pp. 117-125

The increasing of the amount of advertising activities around the world has underscored the importance of understanding advertising effectiveness in international markets. In recent years, the growth of Chinese economy has produced a significant “modern Chinese consumer”. This study examines...

Persistent link: https://www.econbiz.de/10014691529

Communicating with local publics: a case study of Coca‐Cola's Chinese web site

Tian, Yan - In: Corporate Communications: An International Journal 11 (2006) 1, pp. 13-22

Purpose – This is a case study of Coca‐Cola's Chinese web site. It aims to examine how Coca‐Cola, the number one brand in the world, is using its web site to communicate with the publics in the world's largest market. Design/methodology/approach – Uses a qualitative text analysis....

Persistent link: https://www.econbiz.de/10014691626

An inter‐linguistic and inter‐cultural analysis of global corporate web sites

Lee, Miranda Y.P.; So, Daniel W.C.; Wong, Lornita Y.F. - In: Corporate Communications: An International Journal 11 (2006) 3, pp. 275-287

web sites for viewers in Greater China. Design/methodology/approach – Two comparisons were made: among the home and … fast food and aviation industries within Greater China. Research limitations/implications – A more extensive research on …, respectively, English and Chinese groups, and within‐language and within‐culture variations in Greater China are still limited. The …

Persistent link: https://www.econbiz.de/10014691645

Corporate‐slogans of corporations operating in Greater China

Lee, Miranda Y.P.; So, Daniel W.C. - In: Corporate Communications: An International Journal 12 (2007) 1, pp. 58-74

” projected by corporate‐slogans of corporations operating in Greater China (CGCs) to see if Greater China is a cultural unit, and … commonalities than differences, suggesting Great China is a cultural unit; and the majority of the slogans are crafted by direct … required to see if the findings have psychological validity. Practical implications – If Greater China is a cultural unit, it …

Persistent link: https://www.econbiz.de/10014691657

Between global and local: hybridized appeals in China web auto ads

Wu, Doreen D. - In: Corporate Communications: An International Journal 13 (2008) 1, pp. 68-79

patterns of global‐local fusion in the discursive construction of automobile advertisements in People's Republic of China …'s Republic of China. A tripartite framework is developed to examine the patterns of global‐local fusion in the ads along three …

Persistent link: https://www.econbiz.de/10014691684

The effect of distributive preferences on decisions: an empirical study of Chinese employees

Fang, Yongqing - In: Cross Cultural Management: An International Journal 7 (2000) 1, pp. 3-11

Proposes that decisions on reward distribution are affected by preferences for various distributive principles and by the social context within which distribution takes place. Using a Chinese sample this relationship is tested. Identifies that the strength of preference for a particular...

Persistent link: https://www.econbiz.de/10014692427

A classification of Chinese culture

Fan, Ying - In: Cross Cultural Management: An International Journal 7 (2000) 2, pp. 3-10

Presents a classification of Chinese Cultural values stating that these can be identified with Chinese people no matter where they live. Creates a new list of 71 core values using the 40 old values listed by the Chinese Cultural Connection in 1987 as its basis. Discusses the implications and...

Persistent link: https://www.econbiz.de/10014692430

Psychological barriers to international adjustment: North American vs. Western European business expatriates in China

Selmer, Jan - In: Cross Cultural Management: An International Journal 7 (2000) 3, pp. 13-18

Presents the finding of a mail survey of expatriate managers working in China, mainly from the USA, France, Germany …

Persistent link: https://www.econbiz.de/10014692434

A model for Chinese management education: adapting the case study method to transfer management knowledge

Berrell, M.; Wrathall, J.; Wright, P. - In: Cross Cultural Management: An International Journal 8 (2001) 1, pp. 28-44

Considers the transfer of management knowledge to the People’s Republic of China through Western universities as a …

Persistent link: https://www.econbiz.de/10014692443

Selecting a female athlete endorser in China

Tingchi Liu, Matthew; Brock, James L. - In: European Journal of Marketing 45 (2011) 7/8, pp. 1214-1235

/service match‐up, and consumers' purchase intention within the context of China. Design/methodology/approach – A 3×2×2 between …

Persistent link: https://www.econbiz.de/10014722759