//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Do marketing media have life c...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
USA
330,554
United States
291,960
Theorie
42,683
Theory
42,067
Schätzung
17,520
Estimation
16,683
Deutschland
13,068
Großbritannien
11,460
Germany
10,883
Japan
10,036
EU-Staaten
9,931
United Kingdom
9,806
EU countries
9,513
Vereinigte Staaten
8,646
Geldpolitik
8,400
Konsumentenverhalten
8,300
Consumer behaviour
8,260
Werbewirkung
8,049
Monetary policy
8,012
Advertising effects
7,822
Welt
7,810
World
7,586
Vergleich
7,535
Börsenkurs
7,315
Kanada
7,221
Share price
7,182
Comparison
7,163
Wirkungsanalyse
6,810
Canada
6,702
Impact assessment
6,608
Lebenszyklus
6,180
Life cycle
6,114
Konjunktur
6,092
Business cycle
5,781
Wirtschaftswachstum
5,468
Finanzkrise
5,302
Produktivität
5,230
Kapitaleinkommen
5,216
Economic growth
5,207
Financial crisis
5,191
more ...
less ...
Online availability
All
Free
59,786
Undetermined
37,338
Type of publication
All
Article
177,278
Book / Working Paper
167,481
Journal
4,059
Other
172
Database
8
Type of publication (narrower categories)
All
Article in journal
141,878
Aufsatz in Zeitschrift
141,878
Graue Literatur
63,974
Non-commercial literature
63,974
Working Paper
52,470
Arbeitspapier
48,127
Aufsatz im Buch
23,407
Book section
23,407
Amtsdruckschrift
8,899
Government document
8,899
Collection of articles of several authors
8,893
Sammelwerk
8,893
Hochschulschrift
8,668
Thesis
6,910
Konferenzschrift
3,527
Lehrbuch
3,382
Aufsatzsammlung
3,323
Textbook
3,286
Bibliografie enthalten
2,276
Bibliography included
2,276
Statistik
2,170
Conference proceedings
2,141
Case study
2,080
Fallstudie
2,080
Statistics
1,876
Bibliographie
1,642
Collection of articles written by one author
1,616
Sammlung
1,616
Glossar enthalten
1,557
Glossary included
1,557
No longer published / No longer aquired
1,495
Dissertation u.a. Prüfungsschriften
985
research-article
952
Bibliografie
894
Conference paper
869
Konferenzbeitrag
869
Reprint
848
Biografie
649
Mehrbändiges Werk
636
Multi-volume publication
636
more ...
less ...
Language
All
English
312,953
Undetermined
17,311
German
14,853
French
1,834
Spanish
1,168
Italian
461
Russian
375
Portuguese
146
Dutch
119
Polish
102
Hungarian
100
Swedish
55
Danish
29
Czech
21
Romanian
16
Finnish
15
Norwegian
14
Slovak
11
Bulgarian
10
Croatian
9
Japanese
7
Serbian
7
Multiple languages
4
Slovenian
4
Chinese
4
Valencian
3
Korean
3
Turkish
3
Ukrainian
3
Arabic
1
Azerbaijani
1
Indonesian
1
Latvian
1
Mongolian
1
Albanian
1
more ...
less ...
Author
All
Neumark, David
310
Glaeser, Edward L.
291
Heckman, James J.
275
Mitchell, Olivia S.
260
Poterba, James M.
257
Freeman, Richard B.
234
Auerbach, Alan J.
229
Gupta, Rangan
229
Cutler, David M.
226
Kotlikoff, Laurence J.
220
Autor, David H.
216
Wolff, Edward N.
213
Gruber, Jonathan
209
Krueger, Alan B.
207
Bordo, Michael D.
205
Stulz, René M.
204
Caporale, Guglielmo Maria
203
Katz, Lawrence F.
196
Burkhauser, Richard V.
195
Goldin, Claudia
195
Feldstein, Martin S.
194
Cebula, Richard J.
193
Haltiwanger, John C.
191
Hamermesh, Daniel S.
190
Hanson, Gordon H.
189
Fairlie, Robert W.
183
Audretsch, David B.
182
Viscusi, W. Kip
177
Wise, David A.
174
Currie, Janet M.
167
Card, David E.
164
Slemrod, Joel
164
Gil-Alaña, Luis A.
163
Borjas, George J.
162
Acemoglu, Daron
160
Chiswick, Barry R.
158
Bloom, Nicholas
157
Gordon, Robert J.
156
Smith, James P.
156
Hubbard, R. Glenn
148
more ...
less ...
Institution
All
National Bureau of Economic Research
4,048
USA / General Accounting Office
716
USA / Bureau of the Census
506
IGI Global
350
OECD
266
Brookings Institution
203
USA / Economic Research Service
192
USA / Congress / Joint Economic Committee
176
American Enterprise Institute for Public Policy Research
170
USA / Congress / Senate / Committee on Finance
170
Federal Reserve Bank of St. Louis
168
World Trade Organization
161
USA / Government Accountability Office
150
Edward Elgar Publishing
130
American Council of Voluntary Agencies for Foreign Service
123
USA / Bureau of Labor Statistics
122
USA / Congress / Budget Office
115
W. E. Upjohn Institute for Employment Research <Kalamazoo, Mich.>
115
USA / Congress / House of Representatives / Committee on Ways and Means
113
USA / Congress / Senate / Committee on Banking, Housing and Urban Affairs
105
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
104
Russell Sage Foundation
103
Forschungsinstitut zur Zukunft der Arbeit
100
USA
99
Federal Reserve Bank of San Francisco
98
USA / Treasury Department
95
International Labour Organization (ILO), United Nations
92
USA / Congress / House of Representatives / Committee on Ways and Means / Committee on Ways and Means / Subcommittee on Trade
90
International Monetary Fund
87
USA / Office of Technology Assessment
85
Federal Reserve Bank of New York
84
Technical Assistance Information Cleaning House
84
USA / Congress / House of Representatives
82
Federal Reserve Bank of Chicago
81
World Bank
81
USA / Congress / Senate / Committee on Foreign Relations
78
United States / Congress / Joint Economic Committee
76
Springer Fachmedien Wiesbaden
75
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
74
Federal Reserve System / Board of Governors
71
more ...
less ...
Published in...
All
Working paper / National Bureau of Economic Research, Inc.
11,492
NBER working paper series
3,857
The American economic review
2,396
Discussion paper series / IZA
1,905
Discussion paper / Centre for Economic Policy Research
1,886
American journal of agricultural economics
1,548
NBER Working Paper
1,509
The journal of finance : the journal of the American Finance Association
1,461
The review of economics and statistics
1,453
The review of financial studies
1,376
Working paper
1,255
Applied economics
1,220
IZA Discussion Papers
962
Economic review
928
Journal of banking & finance
906
Economics letters
894
Southern economic journal
887
Finance and economics discussion series
879
Monthly labor review : MLR
876
Economic inquiry : journal of the Western Economic Association International
870
National tax journal
852
Journal of financial economics
846
Journal of financial and quantitative analysis : JFQA
810
CESifo working papers
800
The journal of futures markets
797
Journal of human resources : JHR
776
Journal of money, credit and banking : JMCB
749
The journal of economic perspectives : EP ; a journal of the American Economic Association
699
Journal of political economy
692
The journal of law & economics
649
The quarterly journal of economics
649
Challenge
633
Journal of business research : JBR
608
American economic journal : a journal of the American Economic Association
606
Business horizons
606
Health affairs : at the intersection of health, health care, and policy
599
ILR review : the journal of work and policy
595
Journal of monetary economics
562
Journal of labor economics
548
European journal of operational research : EJOR
541
more ...
less ...
Source
All
ECONIS (ZBW)
318,713
USB Cologne (EcoSocSci)
19,604
EconStor
5,309
RePEc
3,113
Other ZBW resources
1,585
BASE
313
OLC EcoSci
234
ArchiDok
101
USB Cologne (business full texts)
26
more ...
less ...
Showing
1
-
10
of
348,998
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Young adults' responses to product placement in movies and television shows : a comparative study of the United States and South Korea
Lee, Teajun David
;
Sung, Yongjun
;
Choi, Sejung Marina
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 479-507
Persistent link: https://www.econbiz.de/10009301331
Saved in:
2
Product placements in movies and on Broadway : a field study
Wilson, Rick T.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 373-398
Persistent link: https://www.econbiz.de/10009301346
Saved in:
3
Cross-cultural challenges in product placement
Lee, Taejun David
;
Sung, Yongjun
;
De Gregorio, Federico
- In:
Marketing intelligence & planning
29
(
2011
)
4
,
pp. 366-384
Persistent link: https://www.econbiz.de/10009384863
Saved in:
4
Practitioners' perspectives on branded entertainment in the United States
Um, Nam-hyun
;
Kim, Sojung
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 164-180
Persistent link: https://www.econbiz.de/10010373174
Saved in:
5
Attitudes and related perceptions about product placement : a comparison of Finland, Italy and the United States
Sabour, Nadia I.
;
Pillai, Deepa
;
Gistri, Giacomo
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 362-387
Persistent link: https://www.econbiz.de/10011581255
Saved in:
6
Product placement in top-grossing Hollywood movies : 2001-2012
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 835-852
Persistent link: https://www.econbiz.de/10011632069
Saved in:
7
Do violent movies scare away potential visitors?
Yang, Fang
;
VandenBergh, Bruce
;
Lee, Joonghwa
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 314-335
Persistent link: https://www.econbiz.de/10011689847
Saved in:
8
Brand appearance in Chinese and American top-grossing commercial movies : a comparison
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 540-556
Persistent link: https://www.econbiz.de/10011799274
Saved in:
9
Product placement in movies : perspectives from motion picture firms
Cha, Jiyoung
- In:
Journal of media business studies
13
(
2016
)
1/2
,
pp. 95-116
Persistent link: https://www.econbiz.de/10011676000
Saved in:
10
The efficacy of brand-execution tactics in TV advertising, brand placements, and Internet advertising
Romaniuk, Jenni
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 143-150
Persistent link: https://www.econbiz.de/10003860456
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->