Purpose – The purpose of this paper is to explore how brand equity influences brand survival in the wine industry. Specifically, the aim is to investigate the influence of two key facets of brand equity (brand awareness and perceived quality) on brand survival. Design/methodology/approach –...

Purpose – The current study is an initial attempt to segment the wine market in an emerging region and examine local residents’ attitudes towards local wines. Design/methodology/approach – The study was conducted using data collected from US households through a telephone survey. Consumer...

Although there are some drawbacks, winery tourism offers some significant benefits for wineries which are struggling for recognition. These benefits include the opportunity to build brand loyalty, the chance for consumers to try products with a reduced level of risk, increased margins, and...

Many tourism related businesses give little consideration to influencing people to make repeat visits. Wineries are no exception. Management often spends too little time and effort trying to satisfy the visitor and encourage them to return. However, repeat visitors are valuable because they...

The purpose of this article is to study the export strategies used by the Argentina wine industry. The implementation of export strategies is related to the comparative advantages that Argentina has in wine‐making and wine‐exporting. Using the concept of competitive advantage, the authors...

Restaurants represent a significant sales potential tor the wine industry and wineries attempt to develop this market in various ways. The two industries can effectively complement each other through combining their efforts. Wine producers can benefit from direct selling to restaurants because...

Purpose – The purpose of the study is to identify dimensions of wine equity in terms of benefits sought by consumers in wine. Design/methodology/approach – This study examines dimensions of wine region equity, measured in terms of benefits sought by consumers in wine. A survey was conducted...

Purpose: Wine choices are not always fully understood by academic researchers or the industry. This paper aims to outline and test a theoretical model proposing that wine consumption may be dependent on differences in consumer expertise, the hospitality situation, characteristics of the wine...

Purpose: Wine is an important profit center for restaurants. The purpose of this paper is to address some of the challenges and opportunities at the nexus of wine and hospitality, with an eye on relationship building between smaller wineries and dining establishments....

Purpose: The purpose of this study is to examine generational differences in consumer Web 2.0 information source adoption for wine purchasing decisions, particularly social media and internet-based sources. Design/methodology/approach: An online survey resulted in 276 responses from wine...