Purpose – This study aims to investigate how strongly Generation Y consumers differ in their values, attitudes and wine and alcoholic beverage consumption behaviour from older generations. The comparison spans seven culturally different markets. Design/methodology/approach – Large...

In the last few months, there hasn't been a single week without an article appearing in one of the various wine magazines and wine news telling the story of a winery or a wine region being engaged in a sustainable programme. At the same time, very little is known about consumers' preferences and...

La présente communication les premières observations d'une recherche - intervention menée dans un centre de profit appartenant à un grand groupe international du secteur de l'emballage. Cette recherche s'inscrit dans une démarche constructiviste de conception et de mise en oeuvre des...

Dans les entreprises de grande distribution alimentaire intégrées, le contrôle opérationnel, fondé sur des représentations de la performance a priori explicites et fortement rationnelles, répond à une logique principalement financière. Par hypothèse, l'activité de contrôle de ces...

To determine the efficiency of health-related endorsements in influencing consumer choice we report findings from two separate, unique discrete choice experiments (DCEs) involving fresh packaged beef steaks and seafood. In addition to quality and production-related attributes, the beef and...

A household survey and a novel Best-Worst scaling method are used to examine the relative importance of various buyer characteristics to small potato farmers in Indonesia. A Latent Class Cluster Analysis is used explore whether producers' utilities for marketing channels are heterogeneous. For...

Agricultural economists are increasingly being asked by policy makers and food industry to evaluate the efficacy of labeling programs or to assess if consumers are mislead by existing labeling programs. International food agencies, however, often rely only on stated preference methods in the...