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Can an online discussion forum supply insight into the evolution of brand meaning? In 2003 Porsche launched a sport utility vehicle, dividing Porsche purists from newcomers to the brand. Vocal members of online and offline Porsche communities ridiculed the Cayenne SUV and disapproved of the new...
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In a pioneering work, Jeffrey Fear overturns the dominant understanding of German management as "backward" relative to the U.S. and uncovers an autonomous and sophisticated German managerial tradition. Beginning with founder August Thyssen--the Andrew Carnegie of Germany--Fear traces the...
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As part of a series of related papers, the authors examine the conceptual foundations of German and American corporate governance, specifically highlighting the role of banks' relationships to corporations and the stock market. This paper focuses on how the regulatory and macroeconomic...
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Intro -- Contents -- List of Figures and Tables -- Acknowledgments -- Introduction -- I. Thyssen & Co., 1871-1914 -- 1 August Thyssen, Victorian Entrepreneur -- 2 If I Rest, I Rust -- 3 Creating Management -- 4 Accounting for Control -- 5 Sustaining Innovation -- II. The Thyssen-Konzern,...
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