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The power of inertia : conservatism in marketing resource allocation
Corstjens, Marcel; Umblijs, Andris; Wang, Chao - In: Journal of advertising research 51 (2011) 2, pp. 356-372
Persistent link: https://www.econbiz.de/10009267473
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The power of evil : the damage of negative social media strongly outweigh positive contributions
Corstjens, Marcel; Umblijs, Andris - In: Journal of advertising research 52 (2012) 4, pp. 433-449
Persistent link: https://www.econbiz.de/10009710180
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SOCIAL MEDIA - The Power of Evil: The Damage of Negative Social Media Strongly Outweigh Positive Contributions
Corstjens, Marcel; Umblijs, Andris - In: Journal of advertising research 52 (2012) 4, pp. 433-450
Persistent link: https://www.econbiz.de/10010064752
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Marketing strategy in the pharmaceutical industry
Corstjens, Marcel - 1992 - 1. ed., reprint.
Persistent link: https://www.econbiz.de/10004157219
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International retail buying groups : a force for the good? ; the case of AgeCore/EDEKA
Corstjens, Marcel - 2022 - Revised version of 2021/40/EFE
Persistent link: https://www.econbiz.de/10013371299
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International retail buying groups and consumer prices
Corstjens, Marcel - In: Journal of supply chain management, logistics and … 6 (2024) 3, pp. 261-276
Persistent link: https://www.econbiz.de/10014525887
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Mandatory universal drug plan, access to health care and health : evidence from Quebec, Canada
Wang, Chao - 2012
Persistent link: https://www.econbiz.de/10009678336
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Study on purchasing process optimization of overseas EPC projects
Wang, Chao; Zhang, Lingling - In: Proceedings of the Third International Symposium on …, (pp. 348-351). 2011
Persistent link: https://www.econbiz.de/10009511507
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Hierarchical coordinated control of a multi-procedure CSPS system by learning optimisation methods
Hao, Tang; Wang, Chao; Matsui, Masayuki; Liu, Bing - In: International journal of production research 53 (2015) 7, pp. 2055-2072
Persistent link: https://www.econbiz.de/10010510151
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Self-organization of decentralized markets with network externality
Li, Xintong; Wang, Chao; Wang, Yougui - In: Artificial economics and self organization : …, (pp. 81-94). 2014
Persistent link: https://www.econbiz.de/10009792426