Intro -- Contents -- I Political Economy of the Online Game Industry -- 1 Introduction -- 2 Sociocultural Interpretations of Digital Korea -- 3 Political Economy of the Korean Online Game Industry -- II Game, Culture, and Digital Economy -- 4 eSports and Television Business in the Digital...

"This new introductory textbook provides students with the tools they need to understand the way digital technologies have transformed the global media business of the 21st century. Focusing on three main approaches - media economics, critical political economy, and production studies - the...

chapter 1 1Introduction and Overview -- chapter 2 2The History of the Study of the Business of Media -- chapter 3 3Theories and Approaches to Study the Business of Media -- chapter 4 4Economies -- chapter 5 5Politics -- chapter 6 6Technologies -- chapter 7 7Civil Societies -- chapter 8 8Cultures...

Korean Abstract: 전 세계적으로 한국 대중문화에 대한 관심이 높아지면서 한류콘텐츠 확산 트렌드가 변하고 있다. 드라마나 영화가 한류에 대한 인기를 주도하던 시기를 지나 이제 웹툰과 애니메이션 등 여타 장르의...

"This book aims to engage the complex relationship between technology, culture, and socio-economic elements by exploring it in a transnational, yet contextually grounded, framework, exploring diverse perspectives and approaches, from political economy to cultural studies, and from policy studies...