The purpose of the paper was to identify approaches to value proposition in online companies and their consequences to firm performance. The paper presents a deconstructivist view on online value proposition. Based on this approach a survey of 150 Polish online firms was conducted. The research...

Online shopping has grown in popularity over the past few years, particularly in the context of COVID-19. Gamification is also progressively emerging as an ideal means to boost motivation and encourage community engagement. This study attempts to identify the variables influencing young...

The Internet has led to an increasingly connected environment, and the growth of Internet usage has resulted in declining distribution of traditional media: television, radio, newspapers and magazines. Marketing in this connected environment and the use of that connectivity to market is...

We study a spatial competition model which is a variant of the celebrated Hotelling (1929) framework. One of the firm is a brick-and-mortar one while the other is on-line. Both firms sell the same product except that (constant) marginal costs may differ. Consumers going to the shop around the...

Greatest innovations in virtualization and distributed computing have accelerated interest in cloud computing (IaaS, PaaS, SaaS, aso). This paper presents the SaaS prototype for Customer Relationship Management of a real estate company. Starting from several approaches of e-marketing and SaaS...

Internet is in wine tourism sector, as in all other types of hospitality has changed the classic ways of doing business , and is used as a communication, transaction and distribution channel. Precisely because of the dependence of supply and information exchange in the production and...

The article deals with current knowledge of social media with the focus on social networks. Social media offer great opportunities for businesses. However, in order to use these new business channels in the most effective way, businesses need relevant information. The main purpose of this...

Currently, customers are the organizations "moving targets", compared with previous decades, meaning that markets no longer have a relatively stable structure, which is extremely dynamic, with segments and niches whose profile evolves. Thus, it seems justified that direct marketing is to attract...

ICT usage for communication and marketing activities can play important role in facilitating internationalization of firms, as well as being a source of competitive advantage of the enterprise in comparison to firms less advanced in ICT deployment. Main goal of the paper is to explore to what...